The Mosquito Authority · 13 hours ago
Paid Media Specialist
Kannapolis, NC
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $90K/yr
3+ years expThe Mosquito Authority is an award-winning multi-brand franchisor headquartered in Charlotte, NC, supporting franchisees across the U.S. and Canada. The Paid Media Specialist is responsible for planning, executing, optimizing, and reporting on paid digital media campaigns to drive lead generation and local market growth, while collaborating with internal teams to ensure campaign success and alignment with brand strategy.
ChemicalConsumerExtermination ServiceProfessional Services
Responsibilities
Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation
Make data-driven decisions on what to scale, pause, or sunset based on performance
Analyze campaign performance and translate insights into actionable optimizations
Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets
Partner with analytics teams on attribution and conversion performance
Own campaign budgets, forecasting, and performance tracking across channels
Ensure efficient use of spend aligned with growth goals
Collaborate cross-functionally to identify opportunities and share insights
Champion testing of new ad formats, platforms, and optimization strategies
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or related field
3–6 years of hands-on paid media experience across search and social
Strong experience with Google Ads, Meta Ads, and LinkedIn
Proven ability to optimize toward pipeline, revenue, and ROAS goals
Strong analytical and communication skills
Preferred
Experience with multi-brand, multi-location, or franchise organizations
Familiarity with marketing automation platforms, CRMs, and conversion tracking
Experience collaborating with agencies or external partners
Benefits
401(k)
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Company
The Mosquito Authority
We are the Mosquito Authority, and we’re happy to be the exception, not the rule.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Buitron
Chief Executive Officer
Company data provided by crunchbase