eternalHealth, The Next Generation of Medicare Advantage · 10 hours ago
Retention Marketing Specialist
Boston, MA
Full-time
Onsite
Entry, Mid Level
2+ years expeternalHealth is a cutting-edge Medicare Advantage plan headquartered in Boston, Massachusetts, focused on revolutionizing healthcare. They are seeking a Retention Marketing Specialist to lead and optimize retention and lifecycle marketing strategies aimed at enhancing member satisfaction and reducing disenrollment rates.
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Responsibilities
Responsible for member retention by developing and executing compliant retention marketing strategies across approved channels, including direct mail, email, telephonic outreach (phone calls and SMS), and member portal communications
Interact with members at in-person events and via telephone to educate and assist with healthcare plan based on needs and member feedback
Maintain member relationship and provide follow-up member service for purposes of retention
Onboarding new members to establish a relationship with eternalHealth
Work various outbound calls campaigns to educate and retain current members
Responsible for outbound disenrollment call campaigns to survey previous members
Monitor and analyze member behavior data to identify trends and opportunities for retention improvement
Collaborate with care management teams to develop communications that promote preventive care and wellness programs
Design and manage member rewards programs and incentive initiatives within CMS guidelines
Generate regular reports on retention metrics, campaign performance, and member satisfaction
Work cross-departmentally to develop clear, compliant content that addresses member needs and promotes long-term engagement
Manage and optimize the CRM system for member retention campaigns
Ensure all marketing materials meet CMS guidelines and receive proper regulatory approval
Additional duties including admin support assigned as needed
Qualification
Required
Bachelor's degree in marketing, Business, or related field, or equivalent work experience
2+ years' experience with proven track-record in retention
Event management
Exceptional analytical skills and a data-driven mindset
A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience
Ability to work in a highly cross functional, collaborative environment
Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms, HubSpot preferred
Previous work experience working on marketing/retention type programs
Current drivers license and reliable transportation
Outstanding written and verbal communication abilities
Strong problem-solving and critical thinking skills
Ability to work collaboratively across departments, including member services, operations, compliance, care management, product and sales
Creative thinking within regulatory constraints
Demonstrated ability to manage multiple tasks simultaneously while maintaining a high level of attention to detail and organization
Empathetic approach to senior member needs and concerns
Occasionally lift and/or move up to 10 pounds
Company
eternalHealth, The Next Generation of Medicare Advantage
eternalHealth is a sustainable, consumer-centric HMO offering high quality, affordable care to our members.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$20M2022-01-11Series A· $10M
2021-06-01Seed· $10M
Leadership Team
Pooja Ika
Chief Executive Officer
Recent News
Fierce Healthcare
2025-05-01
Business Wire
2024-06-05
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