Genpact · 17 hours ago
Sales And Marketing Specialist
Richardson, TX
Full-time
Onsite
Entry, Mid Level
$19/hr - $24/hr
1+ years expGenpact is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. The Marketing Advertising Specialist role is responsible for driving revenue growth through innovative sales programs for a global Social Media platform, managing client relationships, and optimizing advertising campaigns.
AnalyticsArtificial Intelligence (AI)Business Process Automation (BPA)ConsultingInformation TechnologySoftware
Responsibilities
Manage and grow a portfolio of advertisers by building strong relationships and understanding their business goals
Drive engagement and revenue growth by identifying upsell opportunities, delivering tailored product recommendations, and leading strategic budget discussions
Conduct outreach through virtual meetings, phone calls, emails, and SMS to connect with clients and pitch marketing solutions
Represent the company in a consultative sales capacity, ensuring each client receives personalized, high-quality service that supports their marketing objectives
Assist clients in the setup, review, and optimization of digital advertising campaigns across platforms such as Meta Ads Manager, Google Ads, and other programmatic tools
Ensure all creative assets, tracking links, and targeting information are correctly submitted and aligned with campaign goals
Monitor live campaigns, analyzing key performance metrics such as impressions, clicks, conversions, and ROI to make data-informed recommendations
Track campaign performance and identify trends, underperformance, or technical issues
Compile reports and deliver insights to clients to help them understand campaign results and how to improve future performance
Use internal dashboards and CRM tools to manage activity and maintain accurate records of client interactions and campaign statuses
Qualification
Required
1–3 years of experience managing paid social media advertising campaigns, with hands-on experience using platforms such as Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads, or X (formerly Twitter) Ads. Background in digital marketing, account management, or customer success within a performance-driven environment is a plus
Proven ability to meet or exceed sales targets and maintain high levels of client satisfaction
Strong communication skills (verbal, written, and presentation) with comfort leading virtual meetings and strategic discussions
Working knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads Manager)
Proficiency in tools like Google Workspace, Excel/Google Sheets, CRM systems, and sales enablement platforms
Ability to multitask, prioritize workload, and thrive in a fast-paced environment
Preferred
Experience in a client-facing sales or marketing role within an agency, ad tech, or digital media company
Understanding of marketing objectives such as brand awareness, lead generation, and conversion optimization
Passion for digital media, advertising, and staying ahead of marketing trends
Familiarity with creative formats for social media and programmatic ad campaigns
Benefits
Fulltime + Benefits
Company
Genpact
Genpact is an information technology firm that offers business management, artificial intelligence, automation, and cloud services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$750M2025-11-13Post Ipo Debt· $350M
2024-05-30Post Ipo Debt· $400M
2007-08-10IPO
Leadership Team
Balkrishan Kalra
President and Chief Executive Officer
Aswin Chandrasekaran
Senior Vice President
Recent News
2026-01-22
Company data provided by crunchbase