Parking Network B.V. · 4 hours ago
Director of Marketing Operations and Data Analytics (Remote, US)
United States
Full-time
Remote
Director/Executive
10+ years expParking Network B.V. is seeking a Director of Marketing Operations & Data Analytics to drive marketing’s data insights and analytics, budget planning and tracking, and process optimization. This individual will be responsible for providing data insights, ROI analysis, and performance measurement on marketing’s lead to loyalty funnel, while ensuring efficient campaign delivery and cross-functional collaboration.
Mobile AppsTransportation
Responsibilities
Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing’s effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc)
Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI’s Board of Directors
Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities
Ensure best practices for lead to loyalty programs are executed, and optimized. Improve efficiency and scalability of marketing programs
Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution
Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales
Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards
Qualification
Required
10+ years in Marketing Ops/Analytics, strong leadership, proven track record in delivering data insight that drive growth
5+ years in a managerial or leadership role
Prior experience in the payments, merchant services, or financial services (FinTech), SaaS industry is strongly preferred
Deep hands-on technical/analytical knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics/visualization platforms (GA4, Tableau, Power BI, Excel/Sheets) for data modeling, analysis and trending
Strong ability to interpret complex data, identify trends, and translate insights into actions and strategic recommendations
Proven ability to work with cross functional teams (sales ops, product and finance), manage projects, and collaborate with key stakeholders
Bachelor's/Master's in Marketing, Math, Analytics, Operations, or related field, with an MBA preferred
Benefits
A remote first culture!
Flex PTO
Health, Dental and Vision Insurance
13 Paid Holidays
Company volunteer days
Company
Parking Network B.V.
At Parking Network we are passionate about connecting professionals in the parking industry.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase