Checkbox · 9 hours ago
Director of Product Marketing
NYC Metro Area
Full-time
Hybrid
Director/Executive
8+ years expCheckbox is a VC backed technology start-up with a mission to enable meaningful work for all. They are hiring a Director of Product Marketing to build, own, and lead Product Marketing end to end, defining how their AI-powered platform is positioned, launched, and sold.
Document PreparationLegalLegal TechPaaSSaaSSoftware
Hiring Manager
Max Nash
Responsibilities
Own the product marketing strategy and positioning for our AI-driven platform
Define and evolve the product narrative, clearly articulating AI capabilities, differentiation, and customer outcomes
Translate complex technical and AI concepts into clear, credible value propositions for legal buyers
Ensure consistent messaging across launches, website, sales materials, and lifecycle campaigns
Lead go-to-market strategy in close partnership with Product, Sales, and Marketing leadership
Own product launches aligned to the roadmap
Build and scale sales and partner enablement, including pitch decks, narratives, battlecards, ROI frameworks, and competitive positioning
Improve sales onboarding, deal quality, win rates, and expansion conversations
Own voice-of-customer programs including interviews, win and loss analysis, and usage insights
Build a deep understanding of the competitive landscape, buyer personas, and AI adoption trends within legal
Use market insight to inform product strategy, packaging, pricing, and go-to-market priorities
Establish Product Marketing as a first-class function
Define playbooks, operating rhythms, and standards that scale with the business
Act as the senior Product Marketing voice across Product, Sales, Marketing, and Customer teams
Qualification
Required
8 to 12+ years of Product Marketing experience in high-growth B2B SaaS environments
Proven ability to define positioning, lead go-to-market strategy, and drive measurable revenue impact
Strong understanding of AI-powered products and how to position them responsibly and credibly
Exceptional communicator who can align executives, product teams, and revenue teams around a shared narrative
Comfortable operating with ambiguity, ownership, and pace in a Series A environment
Strategic thinker who is equally willing to execute hands-on when needed
Preferred
Experience operating as the first or sole Product Marketing owner is strongly preferred
Benefits
Meaningful equity with a strong belief in employee ownership
Personal learning and development budget to support continuous growth
Flexible leave policy with a culture that genuinely supports taking time off
Expense policy and reasonable salary sacrifice options
Regular team events and company-wide offsites that bring our global team together
An open, transparent culture where feedback is welcomed and ideas are valued
Company
Checkbox
No code platform for the automation of forms, decisions, documents and workflow, using only drag and drop.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6.2M2024-01-01Series Unknown
2022-01-27Seed· $4.43M
2022-01-25Pre Seed
Leadership Team
Evan Wong
Co-founder | CEO
Paul Wenck
Co-Founder, Investor & Chairman
Recent News
LegalTech Breakthrough
2025-11-14
Company data provided by crunchbase