WS Development · 2 months ago
Marketing Manager, MarketStreet
Lynnfield, Massachusetts, United States
Full-time
Onsite
Mid LevelWS Development is seeking a Marketing Manager to lead innovative marketing strategies for MarketStreet. The role involves creating and managing brand strategies, implementing omni-channel campaigns, overseeing public relations, and engaging with community partners to drive traffic and brand awareness.
Real Estate
Responsibilities
Creates, develops, and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity of Marketstreet
Frequently reviews and understands center sales and traffic trends and implements reporting strategy
Creates, plans, and orchestrates multiple events per month from conception, to contract negotiation through execution
Oversees public relations for the property; is responsible for working with the contracted PR Firm to compose engaging press releases and materials in addition to working with influencers and maintaining great relationships with local and regional writers
Maintains and manages website presence, email list, and social channels with a focus on Instagram; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant
Works in partnership with the WS Loyalty and Corporate Marketing teams to drive acquisition and engagement within MarketStreet’s newly launched loyalty program, MarketStreet Insider, via compelling marketing campaigns and sales-driving initiatives
Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
Responsible for managing the local production and use of on/off site collateral material and distribution
Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-ups, sponsorships and brand partnerships
Prepares, reviews and understands marketing budget, financial and various related reports
Participates in tenant manager meetings, staff meetings and other relevant management meetings, as necessary
Is a community ambassador and maintains excellent relationships with local organizations and Town officials in collaboration with the GM
Qualification
Required
Creates, develops, and implements an annual marketing plan
Frequently reviews and understands center sales and traffic trends and implements reporting strategy
Creates, plans, and orchestrates multiple events per month from conception, to contract negotiation through execution
Oversees public relations for the property; is responsible for working with the contracted PR Firm to compose engaging press releases and materials
Maintains and manages website presence, email list, and social channels with a focus on Instagram
Works in partnership with the WS Loyalty and Corporate Marketing teams to drive acquisition and engagement within MarketStreet's newly launched loyalty program
Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
Responsible for managing the local production and use of on/off site collateral material and distribution
Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property
Prepares, reviews and understands marketing budget, financial and various related reports
Participates in tenant manager meetings, staff meetings and other relevant management meetings, as necessary
Is a community ambassador and maintains excellent relationships with local organizations and Town officials
Preferred
Displays a passion and enthusiasm for community outreach, communication, retail and event production
Actively seeks prospective opportunities for collaboration with the MarketStreet community and surrounding neighborhoods
Establishes strong working relationships with cross-functional partners
Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners
Develops and enhances an excellent rapport with property team and tenants through frequent in-person contact
Has the ability to work on multiple projects that are in different phases of development
Has the tenacity to ask questions, keep a finger on the pulse, and the strong desire to continue to learn and grow
Company
WS Development
WS Development is a commercial real estate firm providing property management services.
Founded in 1990
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Smookler
Chief Financial Officer
Craig Kapilow
Vice President, Brand Partnerships
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