HireRight · 6 hours ago
Senior Global Account Based Marketing Manager
Nashville, TN
Full-time
Onsite
Senior Level
7+ years expHireRight is the premier global background screening and workforce solutions provider. They are seeking an experienced Senior Account-Based Marketing Manager to implement high-impact ABM programs, drive enterprise account acquisition, and manage overall program performance.
Information TechnologySoftware
No H1B
Responsibilities
Global Market Understanding: Analyze and understand the complexities of the global Enterprise market, identifying trends, pain points, and opportunities for engagement
Strategy Development: Collaborate with our marketing agency to design and implement a comprehensive ABM plan that targets high-value accounts and aligns with overall marketing and sales objectives
Target Account Identification: Analyze market data to identify and prioritize key accounts for ABM efforts, ensuring alignment with business priorities based on market potential and strategic fit
Program Execution and Adaptation: Lead the rollout of multi-channel marketing programs (email, digital, content, events) and adapt strategies based on real-time performance metrics and market feedback
Content & Sales Enablement: Work with Content Strategists and agency to develop content distribution plans across marketing channels (social networks, paid ads, blog, display, web and email) and sales enablement assets that lead to pipeline acceleration in our ABM campaigns
Stakeholder Collaboration: Work closely with GTM teams to understand account needs and pain points, ensuring alignment on messaging and strategies to maximize account engagement
Marketing Operations : Work with Global MarOps and Sales Ops teams to develop end-to-end processes and best practices for GTM activation and performance tracking
Analytics and Reporting: Utilize data analytics tools to measure and report on the effectiveness of ABM campaigns, using insights to refine strategies and improve ROI
Budget Management: Oversee ABM budget allocation, ensuring effective use of resources to maximize ROI
Market Research: Stay informed about industry trends, competitor strategies, and market dynamics to refine ABM strategies and tactics
Marketing Transformation: Contribute to broader marketing transformation efforts by integrating innovative approaches and best practices into and from ABM strategies
Program Advocacy: Serve as a key champion for ABM, promoting its value across the business to maximize its impact on revenue growth
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
7-10 years of experience in enterprise B2B integrated marketing
3+ years in ABM-focused roles or ABM-certified
Proven success in developing and executing ABM programs that drive pipeline growth
Proactive self-starter with strategic and growth-mindset
Strong understanding of the marketing and sales funnel, buyer's journey stages, and pipeline metrics
Experience with ABM, Marketing Automation, CRM platforms (Salesforce, Bombora etc.) required
Analytical with acumen to track key performance metrics and interpret data to drive decision-making
Exceptional project management and detailed-oriented in execution
Excellent verbal and written communication skills
Strong interpersonal skills with the ability to influence and collaborate with stakeholders at all levels
Experience working with global team members across NAM, EMEA and APAC
Occasional international travel may be required
Benefits
Private Medical Care
Bonus Plans
Group Life Insurance
Career Path & Opportunities to Grow
Professional Training
Company
HireRight
HireRight provides on-demand employment screening solutions for a customer base of organizations.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
General Atlantic
2024-02-16Acquired
2018-07-13Private Equity
2007-08-08IPO
Leadership Team
Euan Menzies
Chief Executive Officer
Guy Abramo
President and Chief Executive Officer
Recent News
Morningstar.com
2026-01-15
dcm.com
2026-01-07
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