Ladders · 2 hours ago
Senior Director Product Marketing, Digital Assets
Ladders is seeking a Senior Director Product Marketing for Digital Assets to join a leader in the Business Services space. In this role, you will craft messaging and campaigns to build demand and accelerate growth, while collaborating cross-functionally to enhance product positioning and performance.
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Responsibilities
Lead and mentor a team of product marketers focused on customer-centric solutions
Collaborate cross-functionally to position and launch products globally
Oversee market validation, messaging, positioning, and launch execution
Develop data-driven insights to refine product and marketing strategies
Craft narratives for customer engagement and long-term growth
Create training programs and content to empower sales and partnerships
Conduct competitive intelligence for strategic positioning
Drive strategic initiatives that shape company direction and market influence
Qualification
Required
10+ years of experience in traditional finance, payments, DeFi, or crypto
5+ years leading B2B product marketing in a progressive role
Demonstrated impact in driving growth and adoption of innovative technologies
Deep understanding of platform services businesses and technical concepts
Ability to build and mentor a diverse, high-performing product marketing team
Strong relationship-building and stakeholder influence skills
Exceptional written and verbal communication abilities
Benefits
Flexible work environment that encourages new ideas
Opportunity to work in a company with strong global jurisdiction
Access to a high-performing team and leadership opportunities
Involvement in shaping innovative financial solutions globally
Commitment to creating an inclusive financial future
Company
Ladders
Ladders is the home for $100K+ careers
Funding
Current Stage
Growth StageTotal Funding
$7.25MKey Investors
Matrix
2004-11-08Series A· $7.25M
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