Signature Products Group · 14 hours ago
Consumer & Market Insights Analyst
SLC Metro Area
Full-time
Onsite
Entry, Mid LevelSignature Products Group (SPG) is an industry leader in the design, development, manufacture, and distribution of licensed products. They are seeking a Consumer & Market Insights Analyst to manage research projects and provide actionable insights that inform product development, marketing, and sales strategies.
ApparelEyewearFashionManufacturingWholesale
Responsibilities
Own day-to-day management of qualitative and quantitative research projects
Help write questionnaires and discussion guides for surveys, concept tests, and feedback studies
Program surveys and perform quality control (QC) checks
Manage sample providers, recruitment partners and participant completes
Track timelines, deliverables and project status to ensure on-time, high-quality outputs
Clean and prepare data for analysis
Conduct analysis using multi-method approaches, such as crosstabs, Conjoint, MAXDiff, gap analysis, basic segmentation, and trend comparisons
Analyze qualitative inputs including open-ended responses, images, video and verbal feedback
Synthesize findings into clear insights with implications for marketing, merchandising, e-commerce, and sales
Create well-structured reports with visual storytelling, callouts, and recommendations
Comfortably walk stakeholders through findings (live or async presentations)
Produce regular reports using third-party market and syndicated data
Able to synthesize internal POS data with broader category and market trends
Track performance, shifts in demand, competitive movements and emerging patterns
Partner closely with the Director of Insights & Strategy
Collaborate with Marketing, Merchandising, E-commerce, Product, and Sales teams
Support downstream go-to-market (GTM) teams and initiatives with data, insights and recommendations
Qualification
Required
Strong English communication skills (written and spoken)
Experience with survey and research tools such as Qualtrics, QuestionPro, UserTesting, or similar
Proficiency in Excel and PowerPoint
Solid grasp of basic statistics, cross-referencing and data interpretation
Strong attention to detail, pattern recognition and analytical thinking
Ability to manage multiple tasks and projects independently
Preferred
Research agency experience
Exposure to CPG, retail, or consumer goods
Experience working with POS data, syndicated data or market tracking tools
Curiosity and interest in consumer behavior, brands, and product innovation
A desire for continued learning
Company
Signature Products Group
Signature Products Group designs, develops, manufactures, and distributes apparel, wallets, and automotive accessories.
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Zach Zundel
Chief Financial Officer
Tyler Seamons
President / COO
Recent News
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