GSK · 3 hours ago
ViiV Healthcare (GSK) Senior Director of Marketing, Oral HIV Portfolio
Durham Blackwell Street
Full-time
Hybrid
Director/Executive
10+ years expViiV Healthcare is a global specialty HIV company focused on researching and delivering new medicines for people living with and at risk of HIV. The Senior Director of Marketing, Oral HIV Portfolio will lead the commercial strategy and execution for the oral portfolio in the US, ensuring alignment with global counterparts and driving brand growth through innovative marketing strategies.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Deliver short- and long-range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
Demonstrate ability to build inclusive, high-performance teams and lead through change management
Define short- and long-term metrics and plans for assessing brand performance
Foster an environment of innovation, inclusion, challenge, trust, and development
Qualification
Required
Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy
8 plus years of experience in leading and managing teams
6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
4 plus years of experience in strategy development and execution
Experience with data-driven decision making, forecasting and resource allocation
2 days per week in office required
Preferred
Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms
Second line leadership experience
Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies
Global brand experience and experience in collaboration with forecasting, planning and data development
Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
Experience leading Lifecycle Management plans and developing innovative go-to-motivated market approaches
Benefits
Comprehensive benefits program ViiV offers US employees
All ViiV employees receive the same benefits options and plans as GSK employee
Company
GSK
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10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
2026-01-16
2026-01-13
South China Morning Post
2026-01-08
Company data provided by crunchbase