UF Information Technology (UFIT) · 4 hours ago
Marketing and Communications Specialist
Metro Jacksonville
Full-time
Onsite
Mid, Senior Level
$80K/yr - $80K/yr
6+ years expUF Information Technology (UFIT) is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus. The Marketing and Communications Specialist will develop compelling content, manage digital strategies, and oversee social media engagement to support the campus's marketing and communication efforts.
Higher Education
Responsibilities
Develop clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials
Partner with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets such as graphics, photography, video, and promotional materials that support strategic communication goals
Maintain a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and support multi-channel marketing initiatives by ensuring cohesive messaging across digital, print, and social platforms
Copyedit, proofread, and quality review campus communications to ensure clarity, accuracy, and brand alignment
Serve as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging
Develop, update, and maintain program pages and student-facing resources in close coordination with academic departments and administrative units
Collaborate with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring compliance with WCAG accessibility standards
Monitor web analytics regularly to identify trends and opportunities for improvement, with reports prepared to inform communication strategy and user experience enhancements
Manage official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across platforms such as Instagram, Facebook, LinkedIn, and X
Develop and execute social media campaigns that support enrollment goals, elevate campus events, highlight faculty expertise, and strengthen the UF Jacksonville brand
Maintain a strategic social media content calendar aligned with recruitment cycles, campus milestones, and institutional priorities, as well as monitor performance metrics, track engagement, and prepare regular reports with insights and recommendations for growth
Respond to comments, messages, and inquiries in a timely and professional manner to help foster a positive and welcoming online presence
Collaborate with academic program teams to understand program updates, priorities, and stories that can inform marketing and communication efforts
Work closely with UF Strategic Communications and Marketing to align UF Jacksonville messaging with university-wide initiatives, brand standards, and communication policies
Provide guidance to campus partners on brand usage, editorial standards, and digital best practices, and support campus events such as open houses, orientations, workshops, and community engagements by developing promotional materials and capturing content for future marketing use
Perform other duties as assigned to support the mission and strategic priorities of UF Jacksonville
Qualification
Required
Bachelor's degree and six years of relevant experience; or an Associate's degree and eight years of relevant experience; or an equivalent combination of education and experience
Develops clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials
Partners with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets such as graphics, photography, video, and promotional materials that support strategic communication goals
Maintains a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines
Supports multi-channel marketing initiatives by ensuring cohesive messaging across digital, print, and social platforms
Copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment
Serves as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging
Develops, updates, and maintains program pages and student-facing resources in close coordination with academic departments and administrative units
Collaborates with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance
Ensures compliance with WCAG accessibility standards
Monitors web analytics regularly to identify trends and opportunities for improvement, with reports prepared to inform communication strategy and user experience enhancements
Manages official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across platforms such as Instagram, Facebook, LinkedIn, and X
Develops and executes social media campaigns that support enrollment goals, elevate campus events, highlight faculty expertise, and strengthen the UF Jacksonville brand
Maintains a strategic social media content calendar aligned with recruitment cycles, campus milestones, and institutional priorities
Monitors performance metrics, tracks engagement, and prepares regular reports with insights and recommendations for growth
Responds to comments, messages, and inquiries in a timely and professional manner to help foster a positive and welcoming online presence
Collaborates with academic program teams to understand program updates, priorities, and stories that can inform marketing and communication efforts
Works closely with UF Strategic Communications and Marketing to align UF Jacksonville messaging with university-wide initiatives, brand standards, and communication policies
Provides guidance to campus partners on brand usage, editorial standards, and digital best practices
Supports campus events such as open houses, orientations, workshops, and community engagements by developing promotional materials and capturing content for future marketing use
Performs other duties as assigned to support the mission and strategic priorities of UF Jacksonville
Preferred
Proficiency in Microsoft Office
Experience in marketing, communications, or digital content strategy, preferably in higher education or a mission-driven organization
Strong skills in writing, editing, and storytelling for diverse digital and print platforms
Proficiency with content management systems (e.g., Cascade), social media management tools, analytics dashboards, and basic design platforms (e.g., Canva, Adobe Creative Cloud)
Knowledge of web accessibility standards (WCAG), SEO best practices, and digital engagement trends
Demonstrated ability to manage multiple projects, prioritize deadlines, and collaborate effectively with cross-functional teams
Experience developing creative assets and coordinating photography or video projects
Strong attention to detail, editorial precision, and commitment to high-quality communication
Ability to represent the university with professionalism, clarity, and brand consistency
Company
UF Information Technology (UFIT)
UF Information Technology (UFIT) enables teaching, learning, research, and service on campus and across the region with state-of-the-art enterprise IT systems, including SEC and SUS universities the opportunity to teach using HiPerGator.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase