CyberRisk Alliance · 23 hours ago
Sr Marketing Manager, Event Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $95K/yr
5+ years expCyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. The Senior Marketing Manager, Event Marketing is responsible for planning and executing integrated marketing campaigns that drive attendance, engagement, and revenue for large-scale in-person and virtual events.
Business IntelligenceInformation Technology
Responsibilities
Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs
Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support
Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance
Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts
Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI
Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences
Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling
Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management
Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons
Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals
Qualification
Required
5–7 years of experience in event marketing or related marketing roles
Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events
Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing
Ability to analyze campaign performance data and apply insights to optimize results
Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently
Strong communication skills and the ability to collaborate effectively with internal stakeholders
Willingness to travel for events as required, up to 15% of the time
Ability to work under tight deadlines in a fast-paced, event-driven environment
Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment
Preferred
Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus
Prior experience with event registration platforms is a plus; Swoogo experience preferred
Familiarity with or interest in learning about the information security industry
Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation
Company
CyberRisk Alliance
CyberRisk Alliance is a business intelligence company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Growth Catalyst Partners
2018-11-05Private Equity
Leadership Team
Douglas Manoni
Founder and Chief Executive Officer
John Whelan
President, Cyberrisk Alliance
Recent News
2026-01-06
EIN Presswire
2026-01-05
Company data provided by crunchbase