M/I Homes, Inc. · 12 hours ago
Director of Marketing
Nashville, TN
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expM/I Homes, Inc. is a leading homebuilder with 50 years of experience in building quality homes. The Director of Marketing will lead the marketing efforts in alignment with corporate objectives, managing budgets, and developing strategies to support sales and revenue growth.
Home ServicesReal EstateReal Estate Investment
Responsibilities
Managing budgets, measuring KPI's and calculating the return on investment for all marketing efforts
Ensure marketing goals are being reached by department efforts
Monitors campaigns by assigning projects to appropriate teams both locally and corporate level
Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue, and overall strategic objectives
Evaluating and planning within key channels of marketing operations, including digital, social, in-person consumer, in-person Realtor content, functions and spend
Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies
Evaluate, research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity, by brainstorming new ideas and realizing ways to utilize current and new technology, then presenting opportunities and plans to division leaders
Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels
Evaluate, review, and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
Partner with VP, Sales & Marketing to monitor competitive products and marketing activities, gain strategic local market insight for presentation on potential new communities and areas of interest for development
Establish and maintain relationships with industry influencers and key strategic partners
Conduct marketing surveys on current and new product concepts and provides feedback for future product development
Evaluate, chose, filter and direct preparation of marketing activity reports and presents to executive management
Establish and maintain a consistent corporate image and brand throughout all product lines, promotional materials, and events
Assist with special projects as requested and perform additional duties as required
Qualification
Required
Bachelor's degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience
Willing to travel is required
Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers
Ability to think strategically
Strong analytical skills
Demonstrated record of marketing expertise
Ability to be innovative
Must be able to establish plans that respond to the needs of a rapidly changing environment
Preferred
Experience in home building is a plus but not required
Benefits
Medical
Dental
Vision
Paid time off
Paid holidays
Paid parental leave
Traditional and Roth 401(k) options
Profit sharing plan
Employee stock purchase plan
Employee home purchase plan
And more
Company
M/I Homes, Inc.
M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years and is known nationally for the M/I Difference: Whole Home Building Standards, Design, M/I Financial, and our industry leading Transferable Structural Warranty.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$250M2025-09-19Post Ipo Debt· $250M
1993-11-03IPO
Leadership Team
W
Will Duderstadt
VP and Chief Marketing Officer
Recent News
PR Newswire
2025-10-22
2025-09-12
2025-06-13
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