The Dorm · 2 hours ago
Marketing Manager – Mission-Driven Storytelling
New York, NY
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yrThe Dorm is a mission-driven mental health organization focused on providing evidence-based treatment to young adults. The Marketing Manager will lead the development and execution of marketing strategies that enhance the organization's visibility and impact, while engaging diverse audiences through compelling storytelling and content.
Health CareYoung Adults
Responsibilities
Own and execute core marketing initiatives that elevate The Dorm’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints
Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences
Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral
Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals
Plan, support, and project-manage internal community events, external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement
Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements
Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts
Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives
Support with mentoring marketing interns, as needed
Qualification
Required
Bachelor's degree in Marketing/Communications/Journalism or a related field preferred
Demonstrated ability to work independently while collaborating effectively within a team
Strong organizational skills and attention to detail, with a proactive and self-starter work style
Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences
Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making
Proficiency with Google Workspace tools (Sheets/Docs/Slides/Drive) required
Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma)
Ability to work a hybrid schedule with a minimum of two days onsite
Benefits
Comprehensive medical
Dental
Vision
401K with up to 3% company match, fully vested after 3 years
Flexible PTO
Flexible, creative, team-based work environment
Company
The Dorm
The Dorm, a full-service community treatment group for young adults and adolescents based in New York City, NY and Washington, D.C.
Founded in 2009
11-50 employees
Funding
Current Stage
Early StageLeadership Team
John McGeehan
Founder/CEO
Recent News
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