Home Instead · 20 hours ago
Director of Marketing
Shelby Charter Township, MI
Full-time
Onsite
Lead/Staff, Director/Executive
$80K/yr - $100K/yr
4+ years expHome Instead is seeking a Director of Marketing to join their team. This role will focus on executing the sales process in partnership with healthcare providers and building relationships to promote in-home care for the elderly.
Elder CareElderlyHealth CareProfessional Services
Responsibilities
Build and maintain senior-level customer relationships through consultative selling and promoting our in-home care companies
Identify hospital systems, placement agencies, medical groups, ACOs, IDNs, and payers for outreach and rank order for priority engagements
Execute sales process driven by 'top-down' strategy; document all phases of sales process, including preparation, successes, diagnosis and recommendation results; manage the sales process through completion for preferred partnerships
Analyze customer requirements, develop solutions to complex problems, and communicate a clear vision to customers and prospects
Negotiate multi-year service contracts and/or qualified referral partnerships with hospital systems, large physician groups, and other healthcare organizations
Track and report all sales activity on a weekly basis to leadership committee
Can step in to assist with consultations with families
Report activity and metrics to the leadership committee on a weekly basis
Maintain and update knowledge on all new trends in the senior care and home care industry and participate in various professional meetings for same
Qualification
Required
A minimum of 4 years of proven sales experience working in healthcare or a senior care company
Flexibility for frequent travel between the Livonia, Farmington Hills, and Shelby Twp
Preferred
Experience selling within an enterprise healthcare market (health systems, placement agencies, ACOs, IDNs and payers)
Benefits
Dental insurance
Vision insurance
Company
Home Instead
Home Instead provides various senior services including chronic condition support.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Unigestion
2021-09-20Private Equity
2021-08-06Acquired
Leadership Team
Bert Copple
Chief Executive Officer
Carol Hitchcock
Franchise Owner and CEO
Recent News
2025-12-11
2025-12-04
2025-11-03
Company data provided by crunchbase