MightyScout · 1 day ago
Head of Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$175K/yr - $200K/yr
3+ years expMightyScout is a fully remote company working on an influencer marketing platform that hundreds of agencies and brands rely on. They are seeking a Head of Marketing to lead marketing initiatives, utilizing growth tactics and experiments while managing a team of specialists to drive quality traffic and engagement.
AdvertisingBrand MarketingConsulting
Responsibilities
Devise experiments and implement strategies that attract and convert e-commerce brands and agencies to work with MightyScout
Test various marketing channels to increase leads driven each month
Execute high-impact campaigns across various channels, including ads, SEO, B2B influencer partnerships, webinars, case studies, and video content
Craft compelling copy to strengthen our email marketing initiatives and increase subscriber engagement
Uncover content gaps and create a content calendar to re-purpose and promote content across social channels
Improve landing pages with best practices to increase conversion
Build relationships by engaging with the creator economy community across channels
Edit and work with video editors to improve video assets
Collaborate with the founder to gain insights and direction to support your strategies
Analyze performance data to continuously refine strategies and achieve monthly visitor and target goals
Create marketing and sales enablement collateral
Document your learnings to distribute knowledge across the team
Qualification
Required
At least 3 years of marketing experience
Proven experience in generating trials and demos through content marketing or other methods within a SaaS or tech environment, preferably within the influencer marketing or ecommerce industry
Growth marketing knowledge with a focus on generating trials and demo bookings
A data-driven mindset, comfortable with experimenting and iterating on the go
Excellent communication skills and a knack for crafting compelling copy
A track record of building traffic and followers
Experience in building strong relationships and creating mutually beneficial partnerships
Preferred
Able to speak and write in Spanish fluently
Experience with Figma and Notion
Benefits
Flexible work environment, with a focus on creating a balanced work-life dynamic.
Direct mentorship from the founder, offering a unique opportunity for professional growth.
A collaborative culture that values each team member's contributions.
Company
MightyScout
MightyScout supports agencies and brands with influencer marketing and influencer tracking tools.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kevin Ko
CEO and Co-founder
Joseph Anderson
Co-Founder
Company data provided by crunchbase