LIMRA · 4 hours ago
Social Media & PR Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years expLIMRA is recognized as a trusted source for industry knowledge, providing research, training, and networking solutions to financial services companies. They are seeking a Social Media and PR Marketing Specialist to support the strategy and implementation of their corporate social media program, driving brand awareness and member benefit value through innovative marketing strategies and public relations efforts.
Financial Services
Responsibilities
Develop and Implement Enterprise-wide Social Media Strategy
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Generate (collaborating with marketing counterparts), edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor, analyze, and communicate social media results to PR director
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Develop campaign-specific strategies to enhance impact with targeted audiences, including C-Suite, association members and other industry stakeholders
Develop personalized social media strategy for CEO and other company influencers to raise awareness of current company initiatives, new and existing research and solutions to advance the company’s business goals
Build/develop relationships with member company counterparts to learn their priorities, enhance engagement, and share best practices
Support PR Strategy to Build Greater Awareness and Engagement with the Media
Manage PR collateral for conferences, including drafting and coordinating press releases, developing and implementing social media campaign strategies, and outreach to reporters and other external audiences
Research new media opportunities, including podcasts, webinars and non-traditional outlets, as well as monitoring traditional media outlets to ensure new reporters/editors are identified and contacted
Supports PR Director on all company initiatives, including creation of internal and external documents and work products, drafting press materials, talking points, and tool kits
Supports the Public Relations team in the implementation of LIMRA and LOMA programs, priorities, and projects in partnership with PR director and marketing colleagues
Maintain an excellent working relationship with the PR & Marketing teams, working collaboratively to exceed customer expectations for the department and keeping the team informed of all marketing efforts (status of campaigns in development, results of completed campaigns, etc.)
Understand and execute PR & marketing processes (approvals, web updates, email development, timelines, etc. and make suggestions for improvements)
Qualification
Required
Demonstrated creativity and proven track record of developing innovation and creative social media and communications campaigns
Excellent communication (both written and verbal) skills
Ability to manage multiple projects simultaneously and meet daily and long-term deadlines
Strong organizational, time and project management skills with attention to detail and ability to juggle multiple priorities to meet deadlines
Strong interpersonal skills to listen and influence others throughout the organization
Ability to function and act independently with minimal supervision
Excellence in collaboration. Works well in a team environment and interacts effectively with cross-functional teams
Must have strong analytical skills to effectively assess and communicate metrics
Open and responsive to constructive feedback
Preferred
Bachelor's degree required; marketing or business degree preferred
3-5 years of work experience, preferably in a business-to-business environment
Experience with building and executing social media marketing strategies
Insurance or financial services experience a plus
Benefits
Full benefits package that starts on day one
Company
LIMRA
LIMRA is a worldwide research, consulting, and professional development organization
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
G
Gina Birchall
Chief Operating Officer
Brent Lemanski
AVP and Executive Director
Recent News
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