IDX™ · 4 hours ago
Senior Digital Media Strategist
Phoenix, AZ
Full-time
Hybrid
Mid, Senior Level
3+ years expIDX is a communications company with over 20 years of industry experience, looking for a Senior Digital Media Strategist to lead their performance marketing team. This role involves developing and executing strategies across cross-platform paid channels, ensuring cohesive performance and optimizing campaigns to meet client KPIs.
Advertising
Hiring Manager
Rachel Scott
Responsibilities
Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond 'awareness' into full-funnel execution
Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments
Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices
Re-forecast and reframe performance stories when external factors shift or platform changes disrupt trends
Conduct gap analyses between Search and Social to identify audience overlaps and untapped opportunities for integrated media plans
Translate raw data into Executive-Level Insights that explain the why behind the numbers and clearly define the next move
Work within and optimize standardized frameworks to ensure work is scalable and can be picked up by any team member
Qualification
Required
3+ years of hands-on experience managing Paid Media across multiple channels
Expert proficiency in at least two primary platforms (Meta Ads Manager and Google Ads)
Strong understanding of universal tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling
Proven ability to look at a complex account and suggest optimizations rather than asking 'What is the ask?'
Ability to present complex performance data to internal stakeholders and clients with clarity and confidence
Preferred
Experience with Programmatic media platforms (DV360, The Trade Desk)
Experience implementing or managing departmental SOPs to standardize team-wide delivery
Benefits
20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!)
Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
Dog friendly office, plus competitive rates on pet insurance for your furry friends
An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!
Mental Health support including company Employee Assistance Program
Flexible parental leave
Paid community volunteer days (incl. school plays and trips)
Variety of competitive insurance policies incl. short/long term disability and legal
401k retirement plan with company match
Employee perk program giving access to a wide variety of online discounts
Culture Committee focused on regular social, educational and community based activities
Company
IDX™
IDX™ is a Advertising Services company.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-10-16
2025-07-22
PR Newswire UK
2025-05-28
Company data provided by crunchbase