CRM Manager jobs in United States
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amika · 19 hours ago

CRM Manager

positionBrooklyn, NY
timeFull-time
remoteHybrid
senioritySenior Level
money$90K/yr - $100K/yr
date5+ years exp

Amika is a Brooklyn-born haircare brand committed to sustainability and customer empowerment. They are seeking a passionate CRM Manager to lead customer relationship management and retention strategies, ensuring alignment with the brand's voice across various touchpoints.

Consumer GoodsFashion
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Growth OpportunitiesbadNo H1Bnote

Responsibilities

Inform end-to-end CRM and retention strategy across email, SMS, loyalty, and lifecycle programs
Define lifecycle frameworks, audience segmentation, cadence, and messaging priorities
Monitor (via dashboard) overall retention health, including LTV, repeat rate, churn, and CRM revenue contribution
Identify gaps and growth opportunities across customer journeys
Set CRM roadmap and priorities in partnership with the Director of CRM + Data Intelligence
Brief the Ecommerce Content Manager on content needs tied to lifecycle programs, campaigns, and launches
Partner with Ecommerce, Brand Marketing, Consumer Engagement, and CX teams to ensure cohesive omnichannel retention efforts
Act as the central point of contact for CRM-related initiatives
Own CRM performance reporting and insights (email, SMS, loyalty, flows, campaigns)
Translate data into clear recommendations for content, cadence, targeting, and offers
Lead A/B testing strategies and experimentation roadmap within email/SMS
Ensure CRM programs scale effectively as the business grows
Own CRM tools and platforms (e.g., Klaviyo, Attentive, GA4, Shopify Analytics)
Ensure best practices for deliverability, consent, data hygiene, and compliance

Qualification

CRM strategyLifecycle marketingData analysisCustomer segmentationKlaviyoAttentiveGA4Shopify AnalyticsCommunicationStrategic thinking

Required

5 years of CRM, lifecycle, or retention marketing experience within beauty, fashion, or lifestyle brands
Strong strategic mindset with hands-on CRM platform expertise
Deep understanding of customer segmentation, personalization, and lifecycle frameworks
Highly analytical with the ability to connect data to creative and business outcomes
Strong communication skills with the ability to influence across teams
Strategic thinker with customer-first mindset

Company

amika

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amika has grown to become one of the largest independent hair care brands in the U.S.
dateFounded in 2009
location
Brooklyn, New York, USA
people-size51-200 employees
web-link
https://loveamika.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2022-05-12Acquired

Leadership Team

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Reuben Carranza
Chief Executive Officer
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Scott Semple
Chief Financial Officer
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Recent News

amika
amika Deepens Its Commitment to Industry Equity with Third Annual “Rooted in Growth” Program, Awarding $200,000 to Emerging Haircare Founders
2025-11-14
Global Cosmetics News
2025 CEW Beauty Awards Winners: This Year’s Top Innovators
2025-11-14
Global Cosmetic Industry Magazine
B Corp Certified Hair Care Brand amika Expands to Ulta
2025-11-01
Company data provided by crunchbase