The Coca-Cola Company · 3 months ago
Director, Channel & Customer Strategy
US-IL-CHICAGO (SUITE 600)-OFFICE
Full-time
Onsite
Director/Executive
$141K/yr - $165K/yr
7+ years expThe Coca-Cola Company is a leading beverage corporation, and they are seeking a Director of Channel & Customer Strategy. This key leadership role is responsible for developing and executing channel strategies and multi-year plans for strategic retailers, translating brand priorities into growth strategies while fostering strong customer partnerships and ensuring executional excellence.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Lead channel strategy development, aligning brand priorities with customer opportunities to drive growth
Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends
Develop distinctive value propositions delivering profitable growth for Coca-Cola and retail partners
Use advanced analytics to craft selling stories and actionable strategies aligned with company and customer goals
Build strong partnerships with NAOU Retail teams and key customers; develop Joint Business Plans balancing short- and long-term growth
Champion a consumer-centric approach, providing category solutions rooted in insights and portfolio strengths
Serve as primary liaison between the North America Juice business, retailers, and partners, aligning priorities
Embed category/brand strategies into plans, integrating pricing, promotion, and merchandising to meet agreed KPIs
Ensure flawless execution of brand, commercial, and sales priorities in line with look-of-success standards
Collaborate with internal teams and retailers to optimize product performance, merchandising, pricing, and assortment
Monitor execution scorecards and KPIs (e.g., SOVI, TDPs, share) to identify opportunities and address gaps
Partner with RGM, Commercial Strategy, Pricing Execution, and others to align execution with business strategy
Lead business reviews to maintain alignment with customers and internal stakeholders
Act as subject matter expert on channel and customer strategy, guiding Brand, Commercial, and Sales Operations teams
Lead innovation launches within the channel, ensuring successful commercialization of new products and packaging
Drive process improvements in tools, systems, and RTM operations for greater efficiency
Promote best-in-class routines, communications, and reporting to enable seamless collaboration
Qualification
Required
Bachelor's degree in Business, Marketing, or related field required
7–10 years in Channel & Customer Strategy, Sales, Category Management, or related CPG roles
Proven customer management and planning experience across multiple segments
Ability to balance strategic growth with operational priorities and translate strategies into execution
Strong relationship builder with experience collaborating with senior retail leaders
Analytical expertise leveraging tools such as Nielsen, Numerator, TPM, Power BI, and syndicated data
Deep knowledge of category management, pricing/promotion, and AMPS principles
Skilled in managing ambiguity, problem-solving, and using industry-standard sales/financial systems (e.g., SAP, Oracle)
Preferred
MBA preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase