IDEAL INDUSTRIES, INC · 18 hours ago
CRM Manager
Sycamore, IL, US
Full-time
Onsite
Mid, Senior Level
$87K/yr - $117K/yrIDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in various sectors. The CRM Manager role is pivotal in creating and managing strategic customer journeys, overseeing CRM database management, and developing lead generation strategies to enhance customer engagement and satisfaction.
Electrical DistributionElectronic Health Record (EHR)ElectronicsManufacturing
Responsibilities
Design, implement and measure strategic customer journeys that align with the objectives of different business units
Collaborate with cross-functional teams such as web, social, PR and creative to ensure customer journeys are integrated and effective
Lead ongoing reporting and optimization of all strategic journeys – monthly for business units and quarterly for executive team
Oversee the CRM database, ensuring data accuracy, integrity, and legal compliance
Implement best practices for data management and security
Provide semi-annual list health assessment to executive leadership
Develop and execute lead generation strategies to attract and convert potential customers
Monitor and analyze lead generation performance, making data-driven adjustments as needed
Build ABM capabilities across the team including platform selection and management
Drive ongoing reporting of lead funnel including actionable insights and recommendations for improvement – monthly for business units and quarterly for executive team
Design and optimize nurture flows to engage and retain customers throughout their lifecycle
Utilize marketing automation tools from the Adobe stack to streamline and enhance nurture campaigns
Develop and implement personalization strategies to deliver tailored customer experiences
Leverage customer data and insights to create personalized content and offers
Lead and mentor the direct reports ensuring alignment with overall customer journey strategies
Ensure the team adheres to best practices in CRM management, personalization and data privacy compliance
Foster a collaborative and innovative team environment, encouraging open communication and idea sharing
Qualification
Required
Bachelor's degree in marketing, business, or a related field
Proven experience in CRM management, customer journey mapping, and lead generation
Data-driven mindset with experience measuring and optimizing programs to meet business goals
Strong understanding of data privacy laws and regulations
Proficiency in Adobe marketing automation tools
Excellent analytical, organizational, and communication skills
Ability to work collaboratively with cross-functional teams
Benefits
Medical, Dental & Vision Insurance
Education Reimbursement
Wellness Programs
401k with Company Match
Cash Balance Pension Plan
Vacation
Personal Days
Volunteer Time
Holidays
Parental Leave
Company
IDEAL INDUSTRIES, INC
IDEAL INDUSTRIES, INC is a family of brands that have made their mark by developing the products and practical technology demanded by critical industries like data communications, aerospace, electrical, wire processing, construction and more.
Founded in 1916
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Baldwin
Chief Executive Officer
Doug Sanford
Senior Vice President
Recent News
2025-10-28
2025-09-23
Company data provided by crunchbase