Bimbo Bakeries USA · 3 hours ago
Director of Sales
Irving, TX
Full-time
Onsite
Director/Executive
$147K/yr - $206K/yr
10+ years expBimbo Bakeries USA is the largest baking company in the world, and they are seeking a dynamic Sales Director to lead a sales team managing regional grocery and distributor accounts. This high-impact leadership role is responsible for driving growth, building strategic partnerships, and shaping the sales strategy and execution.
E-CommerceHealth CareRetail
Responsibilities
Lead Regional Growth Strategy: Develop and execute comprehensive regional business plans that align with company objectives and customer priorities, driving distribution, share, and profitability across all assigned accounts. Identify whitespace opportunities and create breakthrough strategies to win in competitive markets
Own Strategic Retailer Relationships: Serve as the senior point of contact for major accounts and distributors. Build trust-based partnerships with senior buyers and category managers to unlock growth opportunities and secure incremental programs
Manage & Mentor Sales Team: Directly lead 3 Account Executives and influence their extended teams. Provide coaching, set clear performance expectations, and foster a culture of accountability, collaboration, and continuous improvement
Broker & Distributor Management: Oversee relationships to ensure alignment on priorities, flawless execution, and measurable performance improvements. Conduct quarterly business reviews to continuously assess performance, identify opportunities for improvement and implement strategies to maximize ROI from partnerships
Customer P&L Ownership: Take full responsibility for customer-level P&Ls, ensuring profitability while driving top-line growth. Monitor trade spend, promotional ROI, and margin performance to optimize investments and deliver sustainable growth
Implement Best-in-Class Sales Processes: Champion and embed processes such as S&OP, demand planning, and forecasting to improve accuracy and operational efficiency. Ensure timely communication and alignment across cross-functional teams
Drive Category Leadership: Partner with Category & Insights to become a subject matter expert for the in-store bakery category. Leverage syndicated data (Circana, Nielsen), retailer POS, and shopper insights to craft compelling, data-driven sell stories that position our brand as a growth driver
Influence & Inspire: Act as a thought leader within the organization and with customers. Use storytelling and insights to influence decisions, secure incremental opportunities, and elevate the team’s strategic thinking
Cross-Functional Collaboration: Partner closely with Marketing, Finance, and Supply Chain to ensure flawless execution of pricing, promotions, and inventory strategies. Drive alignment on innovation launches and seasonal programs
Qualification
Required
Bachelor's Degree Required
10+ years of progressive sales experience in CPG, preferably in food and grocery retail
3+ years of experience leading sales teams
Entrepreneurial mindset: proactive, resourceful, thrives in ambiguity, and acts with urgency
Proven success managing regional or national accounts across major retailers and distributors
Ability to lead and develop high-performing teams
Expertise in broker management, trade spend optimization, and promotional ROI analysis
Exceptional communication, negotiation, and storytelling skills
Excellent negotiation, communication, and relationship-building skills with senior retailer stakeholders
Strong analytical skills with experience using syndicated data (IRI, Nielsen) and retailer POS systems
Ability to manage trade spend and promotional ROI effectively
Advanced Excel and familiarity with CRM and data visualization tools a plus
Benefits
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Company
Bimbo Bakeries USA
Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands! Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.25B2024-01-04Debt Financing· $1.25B
Leadership Team
Greg Koehrsen
Executive Vice President, Transformation and Commercial
Recent News
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2025-11-19
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2025-10-21
Food Business News
2025-10-09
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