Hotel Carmichael, Autograph Collection · 3 hours ago
Assistant Marketing Manager
Carmel, IN
Full-time
Onsite
Entry, Mid Level
1+ years expHotel Carmichael, Autograph Collection is a luxury hotel located in Carmel’s vibrant city center, known for its world-class hospitality. The Assistant Marketing Manager will be responsible for multi-channel marketing efforts, including digital, social, and email marketing, while supporting the brand's story and community engagement.
Hospitality
Responsibilities
Support execution of marketing plans and SMART goals for assigned brands
Collaborate on marketing strategy, campaign ideation, and implementation
Maintain marketing trackers, timelines, and project updates
Assist in managing allocated marketing budgets and tracking expenses
Provide routine performance reporting on marketing initiatives
Maintain digital asset libraries including photography, video, and brand collateral
Coordinate photo and video shoots, ensuring assets align with brand standards
Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines
Participate in local events and networking opportunities to strengthen community engagement and brand awareness
Support the creation and deployment of brand and outlet email campaigns
Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice
Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization
Manage online profiles (Google Business, OpenTable, Yelp, TripAdvisor, etc.) to strengthen visibility and reputation
Execute social media strategy in alignment with each brand’s marketing plan, including paid social media campaigns
Develop engaging content calendars that reflect brand personality and encourage community interaction
Create and curate high-quality photography and video content for digital use
Engage with followers and guests through active community management—responding to messages, comments, and reviews in brand voice
Collaborate with influencers and brand partners to expand reach and awareness
Monitor and report on social media performance, insights, and growth opportunities
Stay current on trends, tools, and best practices to evolve the brand’s digital presence
Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally
Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material
Qualification
Required
Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn
1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience
Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications
Understands social media KPIs and application to overall strategy
Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc
Has creative eye for capturing quality photography/videos and ability to make minor edits
Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly
Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format
Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management
Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations
Can easily and naturally promote brand advocacy through relationships, online and off
Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution
Maintains personal social media profiles in a professional manner
Preferred
Previous experience in the hospitality industry
Knowledge of online marketing and good understanding of major marketing channels
Company
Hotel Carmichael, Autograph Collection
An immersive 4-diamond boutique hotel, in Carmel City Center, near the Arts & Design District.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase