Nelnet · 1 day ago
Go-to-market Manager
Lincoln, NE
Full-time
Onsite
Senior Level
5+ years expNelnet Business Solutions, a division of Nelnet, Inc., provides payment technology and education services to various organizations. The Product Marketing Manager – Go-To-Market (GTM) Experiments role focuses on validating market demand for new ventures while collaborating with product development to reduce commercial risk.
Financial ServicesInformation TechnologyPayments
Responsibilities
Define and test Ideal Customer Profiles (ICP), buyer personas, and priority use cases during prototype development
Participate in prototype feedback sessions to assess problem urgency, willingness to engage, and buying context
Identify early design partners and pilot candidates for new ventures
Conduct pricing and packaging experiments, including willingness-to-pay conversations and early offer structures
Validate revenue model assumptions and surface commercial friction before scale investment
Support pilots with early sales conversations, design partner agreements, and letters of intent or paid pilots
Observe actual buyer behavior and ensure pilots have real customers actively using the product
Synthesize GTM learnings into go/pivot/kill inputs for venture decisions and prepare standardized GTM inputs for business unit handoff
Document commercial insights and surface risks before scale investment
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
5+ years of experience in early-stage GTM, growth, or commercialization experience
Proven ability to sell unfinished products and operate across multiple ventures simultaneously
Strong qualitative judgment in customer-facing environments
Customer empathy and commercial acumen
Agility in experimentation and rapid learning
Strong communication and collaboration skills
Ability to synthesize qualitative and quantitative signals
Comfort with ambiguity and evidence-driven decision-making
Preferred
Advanced degree or equivalent experience in commercialization, growth, or GTM strategy
Experience in shared or fractional GTM roles
Exposure to start-up or venture environments
Benefits
Medical
Dental
Vision
HSA and FSA
Generous earned time off
401K/student loan repayment
Life insurance & AD&D insurance
Employee assistance program
Employee stock purchase program
Tuition reimbursement
Performance-based incentive pay
Short- and long-term disability
Robust wellness program
Company
Nelnet
Nelnet provides business, communications, and financial services.
5001-10000 employees
H1B Sponsorship
Nelnet has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Erin Harms
Chief Financial Officer
Ben Focht
Chief Information Security Officer, Nelnet Bank
Recent News
2026-01-16
Silicon Prairie News
2025-12-06
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2025-11-23
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