Habit Burger & Grill · 12 hours ago
Director, Marketing Technology
Plano, TX, United States
Full-time
Onsite
Director/Executive
$156K/yr - $193K/yr
10+ years expHabit Burger & Grill is a part of Yum! Brands, focusing on shaping the future of MarTech in the restaurant industry. The role is responsible for leading marketing technology initiatives, ensuring that customer intelligence drives growth and value across various brands and markets.
Food and BeverageTourismTravel
Responsibilities
Partner with data teams to develop and activate customer insights that inform strategy and annual planning
Embed insights into decision-making across marketing, commerce, menu, and loyalty, rather than siloed within MarTech
Partner with data teams to guide the development of customer insights that move the organization from broad segmentation to personalization at scale across the customer journey
Define cross-brand MarTech platform standards, ensuring scalability, consistency (CRM, Loyalty)
Enhance Performance Marketing (Media Partners/Tech) and CRM capabilities to drive transaction and sales growth across brands and regions
Own vendor strategy and commercial management, leveraging Yum’s scale for cost and capability advantage
Lead loyalty technology agenda, aligned to brand strategy and priorities (KFC)
Source, manage, and govern implementation partners to ensure speed to value, quality of adoption, and market readiness
Support the commercialization of MarTech platforms and programs (CRM, Loyalty)
Define and track clear, program-level links between initiatives and incremental transactions, sales, and frequency
Scale proven programs across brands and markets to demonstrate system-wide growth contribution
Demonstrate ROI of technology investments, including franchise-level economic impact (EBITDA)
Build MarTech, customer data, and personalization fluency among the senior Yum, brand, and franchisee leaders responsible for growth, investment decisions
Lead complex stakeholder engagements across Byte Products (Commerce, Byte Kiosk, Byte Menu) and brand teams
Partner closely with data platform leaders to ensure seamless integration of MarTech platforms with AIDA, Byte Products, and other critical enterprise surfaces
Qualification
Required
10+ years of experience in Marketing Technology leadership, with expertise in platforms and programs
Bachelor's degree in Computer Science, Marketing, or related field; Master's degree preferred
Proven ability to manage large-scale vendor relationships and contracts, focusing on cost efficiency
Experience working with diverse brand and market combinations, tailoring solutions accordingly
Strong track record of driving cross-functional collaboration and managing stakeholders at all levels
Excellent vision and communication skills to inspire and lead marketing transformation efforts
Deep understanding of CRM systems, customer communication systems, and data tagging
Ability to align performance marketing capabilities with brand-building initiatives
Experience in implementing CRM journeys and upsells in e-commerce environments
Strong analytical skills and a data-driven approach to decision-making
Preferred
Master's degree
Benefits
4 weeks of vacation PLUS holidays
5 sick days
2 paid volunteer days
401k matching
Medical, dental, vision
Life insurance
Half day Fridays
Generous parental leave
A world-famous recognition culture
Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan).
Yum! also provides short-term disability, long-term disability, and life insurance.
Employees may enroll in our 401(k) plan.
Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year.
Company
Habit Burger & Grill
At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-01-06Acquired
2014-11-21IPO
Leadership Team
Shannon Hennessy
Chief Executive Officer
Recent News
2026-01-14
GlobeNewswire
2026-01-06
GlobeNewswire
2025-12-15
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