American Student Transportation Partners, Inc. · 21 hours ago
Vice President Marketing and Communications
Media, PA
Full-time
Hybrid
Director/Executive
10+ years expAmerican Student Transportation Partners, Inc. is a growing platform specializing in student transportation services. The Vice President of Marketing and Communications will lead the development and execution of integrated marketing strategies, manage communications, and enhance brand awareness to support organizational growth.
Transportation
Hiring Manager
Theresa Arena
Responsibilities
Lead the development and execution of a comprehensive outbound marketing strategy, including brand awareness, lead generation, digital marketing, social media, advertising, and campaign management
Serve as the organization’s primary brand steward — ensuring consistency, clarity, and impact across all customer- and public-facing messaging
Develop and oversee internal communication strategies that foster employee engagement, celebrate our culture, and support organizational alignment
Direct internal platforms and employee engagement initiatives, including company newsletters, leadership messaging, town halls, employee recognition programs, and social sharing tools
Oversee recruitment advertising and employer branding strategies in partnership with the Talent Acquisition team
Provide communication support for major talent initiatives, including hiring campaigns, regional recruitment pushes, and employee value proposition (EVP) refinement
Lead storytelling efforts across all channels to amplify impact, promote employee stories, and engage diverse audiences
Manage all media and public relations functions, including relationship building with journalists, media outlets, and PR firms
Own and maintain a crisis communications strategy and act as the company’s spokesperson when necessary
Write and edit high-quality content across a variety of formats, including executive messaging, speeches, op-eds, video scripts, media responses, press releases, and marketing materials
Collaborate with senior leaders on key communications initiatives and provide strategic counsel on messaging and brand alignment
Support M&A-related communication efforts in coordination with business development and executive leadership
Oversee the development, execution, and optimization of the organization’s web presence, including SEO strategy and content updates
Manage paid and organic digital marketing efforts, including Google Ads, social media advertising, and retargeting
Establish and track key performance indicators (KPIs) to evaluate the success of marketing, communications, and engagement campaigns
Recruit, manage, and develop a high-performing marketing and communications team
Oversee contracts and relationships with external vendors, freelancers, creative agencies, and media partners
Manage the department’s annual budget, including forecasting, reporting, and strategic investment planning
Represent the company at external events and engagements, including conferences, public forums, and press opportunities
Travel periodically to operational locations across the company footprint to build relationships, support events, and engage teams
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration or related field required; advanced degree preferred
10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role managing teams and cross-functional initiatives
Demonstrated success developing and executing integrated marketing and communications strategies
Experience overseeing digital marketing, PR/media relations, brand strategy, and internal communications
Proven success leading teams, driving organizational change, and managing agency/vendor partnerships
Exceptional writing, editing, and presentation skills with a strong understanding of audience segmentation and tone
Experience in crisis communication and serving as an organizational spokesperson or senior media contact
Strong understanding of digital platforms, SEO, Google Analytics, paid media, and CRM tools
Data-driven mindset with the ability to track, interpret, and act on campaign performance metrics
Comfortable working across departments and advising C-level leaders on communications strategy
Preferred
Experience in high-growth or mission-driven organizations preferred
Company
American Student Transportation Partners, Inc.
American Student Transportation Partners (“ASTP”) is developing a premier group of student transportation service providers and creating a platform for growth and industry transformation.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknown2025-08-12Acquired
Leadership Team
Jeff Ellis, SPHR
Chief People Officer
Tod Eskra
President and Chief Growth Officer
Recent News
2025-08-14
Mergers & Acquisitions
2025-08-13
Company data provided by crunchbase