Texas A&M University · 5 hours ago
Senior Content Specialist - Brand Storyteller
College Station, TX
Full-time
Onsite
Mid, Senior Level
$80K/yr - $100K/yr
5+ years expTexas A&M University is a prestigious institution that promotes and protects its brand through effective storytelling. The Senior Content Specialist – Brand Storyteller is responsible for crafting compelling narratives that communicate the university's mission and achievements, collaborating with various teams to enhance brand visibility across multiple platforms.
Higher Education
Responsibilities
Develop story concepts that reflect the authentic voices and experiences of Texas A&M, translating these into emotive, human-centered narratives that drive audience connection
Architect and tailor stories for distribution across a range of channels, including web, social media, video, print and more – ensuring content is platform appropriate and engaging
Uphold and enhance Texas A&M’s brand platform, ensuring consistent voice, style and messaging in every story and communication asset
Serve as editorial lead and brand steward for major multi-channel campaigns and signature content initiatives
Work closely with brand marketing, creative, web, digital, and communications teams to synchronize story delivery across all platforms, maximizing reach and resonance
Assist in the development of content calendars, mapping stories to key institutional priorities and audience touchpoints
Source engaging content from institutional stakeholders; dive deep to highlight individual and institutional achievements, research breakthroughs, student experiences and moments of community and A&M culture
Use audience data and analytics to guide story selection, format, and channel strategy, continually refining approaches for stronger impact and connection
Champion brand consistency by reviewing and refining all content for adherence to Texas A&M’s platform standards, visual identity, and core messaging pillars
Partner with digital teams to ensure all content is optimized for accessibility, SEO, and the unique engagement patterns of each platform
Qualification
Required
Bachelor's Degree in Communications, Journalism, Marketing, English or equivalent combination of education and experience
Five years of progressive experience in strategic communications, content development or storytelling in a multi-channel environment
Mastery of written and visual storytelling, with a talent for evoking emotion and creating authentic audience connection
Deep understanding of multi-platform content distribution (web, video, social, print, email, etc.)
Excellent knowledge of brand platform communication; voice, messaging pillars, and visual standards
Strong project management and editorial judgement – able to navigate from story concept to cross-channel execution independently
Collaborative spirit and interpersonal skills with the ability to work across teams and with diverse stakeholders
Experience using analytics and insights to guide and optimize content strategy
Preferred
Experience producing multimedia content
Demonstrated success architecting and executing emotive, human-focused multi-channel campaigns
Understanding of principles of animation and templates building
Understanding of social media strategy
Ability to create print specifications, obtain print bids, prep files for printing, oversee proofing and production and perform press checks
Excellent time management skills
Passion for and deep understanding of Texas A&M's mission, values, and culture
Benefits
Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12-15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatic enrollment in the Teacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
Living Well, a program at Texas A&M that has been built by employees, for employees
Company
Texas A&M University
Texas A&M University has a proud history that stretches back to 1876 when The Agricultural and Mechanical College of Texas became the first public institution of higher learning in the state of Texas.
10001+ employees
H1B Sponsorship
Texas A&M University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (322)
2024 (292)
2023 (214)
2022 (207)
2021 (109)
2020 (141)
Funding
Current Stage
Late StageLeadership Team
Jen Sommers, M.Ed.
Spectrum Living Learning Community Co-Founder
Greg Hartman
Chief Operating Officer and Senior Vice President for Strategic Partnerships, Texas A&M University,
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