ComResource · 14 hours ago
Marketing Business Analyst
Columbus, Ohio Metropolitan Area
Full-time
Hybrid
Entry, Mid Level
2+ years expComResource is hiring a Marketing Business Analyst to support and optimize their marketing technology stack, focusing primarily on HubSpot administration. This role involves collaborating with Marketing and Sales teams to leverage systems, data, and insights to enhance campaign performance and business outcomes.
CRMInformation TechnologySoftware
No H1B
Hiring Manager
Sarah Solarz
Responsibilities
Serve as the primary HubSpot Administrator, ensuring system integrity and best practices
Optimize existing HubSpot functionality and support new enhancements
Partner with Marketing and Sales to support campaign execution and reporting
Define, track, and analyze key marketing metrics and KPIs
Build and maintain dashboards and recurring reports
Administer user access and troubleshoot system, integration, and email performance issues
Perform root cause analysis and implement preventative solutions
Provide insights and recommendations to improve marketing effectiveness
Qualification
Required
Bachelor's degree in Marketing, Business, Computer Science, or related field
2+ years of experience administering HubSpot (certifications a plus)
Experience with email and landing pages, forms, custom objects, and analytics
Strong working knowledge of Salesforce CRM and marketing-to-sales reporting
Understanding of customer lead journeys and demand generation metrics
Strong communication, organization, and stakeholder collaboration skills
Preferred
Certifications in HubSpot
Familiarity with Seismic or similar content management platforms
Company
ComResource
ComResource is one of IBM's preferred Business Partners in the the IBM Sterling Solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Monica Pennington
Director, Data Solutions / Chief Branding & Communications Officer
Company data provided by crunchbase