Informa TechTarget · 14 hours ago
Content Strategist
Washington, DC
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yr
3+ years expInforma TechTarget is a global leader in business-to-business events, digital services, and academic research. As a Content Strategist, you will help clients achieve their marketing goals by developing compelling content and advising on content marketing strategies, while managing various projects and client relationships.
AdvertisingArtificial Intelligence (AI)B2BDigital MediaInformation TechnologyInternetLead GenerationNewsSales AutomationSoftware
Responsibilities
Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
Develop content pitches aligned with the client’s sector of business and tailored to a knowledgeable B2B audience
Edit written content assets for style, clarity, tone, and relevance to client goals
Own the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)
Consistently review content performance data to provide data-driven insights and recommendations for content direction
Project manage production timelines across all assigned projects
Organize and run project kickoff calls with clients
Act as the designated point of contact for clients, responding to and managing client requests
Oversee licensed content curation
Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
Manage and collaborate with freelance writers and editors
Qualification
Required
3-4 years of experience in a content marketing role
Knowledge of any of the above industries: retail, marketing, restaurants, food, grocery
Comfort within a very client-facing role
Strong project management skills
Ability to manage multiple projects, multitask, and work within tight deadlines
Work well on a team while able to take ownership of independent projects
Growth mindset and a positive attitude
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa TechTarget
Informa TechTarget provides purchase intent-driven marketing and sales services for enterprise technology companies.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$115MKey Investors
Polaris Partners
2024-12-02Acquired
2007-05-17IPO
2004-12-21Series C· $15M
Leadership Team
Jillian Coffin
Senior Vice President
Brian Hession
Vice President of Data Quality & Innovation
Recent News
2025-11-20
Company data provided by crunchbase