Elida Beauty · 1 day ago
Manager, Caress Brand
Hackensack, NJ
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $150K/yr
5+ years expElida Beauty is a company focused on consumer products, specifically the Caress brand known for its innovative beauty bars and body wash. The Marketing Manager will develop and execute the annual marketing plan, manage the brand's P&L, and lead various marketing initiatives to enhance brand performance and engagement.
BeautyBrand MarketingPersonal Health
Responsibilities
Develop annual marketing plan that lives into business strategy and financials, and continually optimize throughout the year
Manage execution of full year marketing plan including paid, PR, consumer promotions, social, and influencers
Develop communication and content strategy
Brief Innovation & Equity team to develop exceptional creative and ensure consumer-facing material on strategy
Manage media buying, PR, influencer, and social agencies
Develop go-to-market plans for innovation items
Manage presence on Caress.com and retailer.com to ensure visual consistency and content accuracy
Support Sr Director, Marketing in provide storytelling support for retailer presentations
React & adapt to in-market performance based on insights from strategy and analytics team
Set and track against marketing KPIs
Manage Social & Community Manager, responsible for developing the social content calendar, post creation, community management, and influencer strategy and execution
Qualification
Required
5+ years Marketing & Business experience, with emphasis in P&L management and Integrated Marketing, and preference for experience working in a startup company environment
BA in marketing/communications/business (or equivalent experience)
Strong understanding of brand and marketing fundamentals – marketing planning, messaging frameworks, content strategy, content calendars, PR/Events, influencer, digital comms
Proven experience translating business strategy to marketing strategy, synthesizing data and insights
Proficient at writing crisp, inspiring creative briefs that lead to consistent and beautiful creative
Ability to plan a marketing budget consistent with the business strategy and track to it
Ability to set marketing goals, track against them, and continually optimize programs
A strong bias for action, highly self-motivated to bring ideas to life
Ability to manage multiple projects in a fast-paced environment
Positive and energetic individual with a strong business acumen, an abiding sense of urgency to achieve results
Inquisitive individual who has a history of seeking out best practices and successfully assimilating them into their organization
Invokes trust, collaboration, shared accountability, and continuous improvement with the ability to quickly develop trust and loyalty at all levels in the organization and with external constituents
Knows what excellence looks like and how to get there
Ability to develop and implement strategy, with a high bias for execution and activation, comfort with rolling up sleeves to get work done
Demonstrated track record of problem solving and priority setting
Preferred
Experience managing people is preferred
Benefits
Annual discretionary bonus based on individual and company performance
Company
Elida Beauty
Elida Beauty gives brands a makeover personal care and has successfully refreshed brands leading to consumer interest and market growth.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2026-01-20Acquired
Leadership Team
Chris Schell
DC Operations & Logistics Manager
Misti Davis, SPHR, SHRM-SCP
Chief People Officer, North America
Recent News
Morningstar.com
2025-09-09
Company data provided by crunchbase