Third Way Health · 20 hours ago
Director of Demand Generation
Los Angeles, CA
Full-time
Onsite
Director/ExecutiveThird Way Health is on a mission to make healthcare easier to access and deliver. They are seeking a Director of Demand Generation to establish a high-quality inbound growth engine and enhance their market presence through strategic positioning, content creation, and effective marketing campaigns.
Health CareHospital
Responsibilities
Own how Third Way Health shows up in the market and build a predictable, high-quality inbound growth engine
Define our positioning and messaging, build our content and campaigns, own our website, events, podcast, and sales and marketing collateral
Create the systems that turn interest into MQLs, SQLs, and pipeline
Drive high-quality inbound leads and pipeline from our ICP
Own our narrative and 'right to win' in the market
Decide how and where to invest our conference and field marketing budget
Launch a flagship Third Way Health customer event
Hire and manage writers and creators
Ensure our content actually gets distributed
Work closely with Sales, Product, and Leadership to continuously sharpen our story and go-to-market
Qualification
Required
Senior B2B demand generation leader
Experience building inbound engines
Ownership of pipeline numbers
Experience in healthcare or a complex B2B services or SaaS environment
Understanding of how to market to medical practices and health systems
Strategic and execution-oriented mindset
Excitement to be the first hire
Motivated to build something from zero to one before scaling it to one to many
Benefits
The opportunity to directly improve the healthcare experience for hundreds of thousands of patients and healthcare teams
A dynamic, growing organization with ongoing development opportunities
Competitive compensation
A multicultural environment with offices in 2 countries
Competitive Benefits package (incl. Healthcare, vision, and dental insurance)
Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
Company
Third Way Health
Third Way Health is a cutting-edge AI powered healthcare services partner
Founded in 2022
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.55MKey Investors
MedPoint ManagementAstrana Health
2025-09-25Corporate Round
2023-04-19Pre Seed· $1.55M
Leadership Team
Timm Schneider
Co-Founder & COO
Recent News
2025-09-25
socaltech
2023-04-20
Company data provided by crunchbase