Roku · 5 hours ago
Senior Product Manager
San Jose, CA
Full-time
Hybrid
Senior Level
$176K/yr - $234K/yr
5+ years expRoku is a leading TV streaming platform aiming to power televisions worldwide. They are seeking a Senior Product Manager to lead the development of innovative Ad Experiences and Interactive Advertising solutions, working closely with various teams to drive product strategy and execution.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Identify & Quantify Opportunities: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities. Build robust business cases that balance short-term revenue goals with long-term ecosystem health
Strategic Roadmap Ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku’s overarching platform strategy and the evolving needs of the programmatic and direct-sales markets
High-Fidelity Documentation: Author comprehensive Feature Guides / Product Requirement Documents (FGs / PRDs) and technical specifications. Translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery
Agile Innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats. Minimize "time to insight" by testing hypotheses in live environments
Operational Excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact
Engineering Partnership: Serve as the "voice of the customer" for the engineering team. Provide deep business context to technical leads to foster creative problem-solving and architectural scalability
Stakeholder Orchestration: Lead a cross-functional "squad"—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards
Vendor Ecosystem Management: Manage strategic relationships with 3rd-party technology vendors/partners. Ensure rigorous SLA compliance and influence their roadmaps to align with Roku’s proprietary tech stack
AdTech Subject Matter Expertise: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV). Translate industry shifts into strategic POVs that influence executive decision-making
Competitive Benchmarking: Monitor the competitive landscape of streaming and hardware (OEMs) to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences
Qualification
Required
5+ years of experience in product management, building advertising and marketing solutions
Domain expertise in AdTech, AdUX, OTT, and/or DMPs
An extraordinarily high level of customer empathy
Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
Practical knowledge of Experimentation, A/B Testing, and Lift Measurement
Data-driven and an entrepreneurial self-starter who deals well with ambiguity
Experience in working with marketers, marketing operations, data scientists, and data analysts
Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
Excellent problem-solving skills and ability to work independently
Minimum of a bachelor's degree (preferably in engineering); MBA preferred
Based in San Jose or Santa Monica, with the ability and willingness to travel
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-25
2026-01-19
Company data provided by crunchbase