Crossbeam · 1 hour ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expCrossbeam is a company focused on transforming go-to-market strategies through partner ecosystems. The Product Marketing Manager will be responsible for shaping product positioning, leading launches, and collaborating with various teams to ensure effective go-to-market strategies.
AnalyticsBusiness DevelopmentCollaborationSaaSSales
Responsibilities
Own messaging, positioning, and GTM strategy for key product areas — especially those focused on AI workflows, ecosystem signals, and data integrations. You’ll help shape the future of our platform narrative and translate complex capabilities into clear, compelling value for GTM teams
Lead product launches from start to finish — working cross-functionally to craft messaging, build content, drive adoption, and support post-launch growth across every channel
Build customer-facing content (decks, landing page copy, in-app communication) and internal enablement (launch playbooks, talk tracks, demo outlines)
Use data to evaluate what’s working (and what’s not). You’ll optimize messaging and GTM tactics based on feedback, adoption metrics, and experimentation
Stay close to the market. You’ll monitor competitors, trends, and customer needs — and use those insights to shape GTM strategies, pricing, packaging, and positioning
Identify and work closely with relevant partners to accelerate product growth trajectory and amplify value to customers
Appear publicly at product webinars, industry panels, and other events to spread Crossbeam’s awareness and messaging
Influence our Product roadmap by infusing marketing data and strategic insights into our Product prioritization work
Collaborate across Product, Engineering, Marketing, Sales, and Customer Success to create high-impact work that moves the business forward
Qualification
Required
Have 3–5 years of product marketing experience, most recently in high-growth B2B products, ideally at a company with data or AI at the core of its value story
You have fully embraced the use of AI tools to enhance and accelerate your outputs, knowing when and how to apply them to create the largest possible impact in a startup environment
You are a great writer and communicator—your superpower is turning abstract product concepts into simple, engaging narratives
You've had clear success developing and owning the GTM strategy to launch and scale compelling products
You know your current and future customers better than anyone. You understand how to segment your audience and are adept at tailoring your product marketing campaigns by persona and relevant outcomes
You're deeply familiar with competitive dynamics, market trends, partner ecosystems, and where there's untapped potential in the market. You leverage this knowledge to develop differentiated positioning that sets your company apart and advocate for changes to market, sales, and product strategy
You've led product launches and worked cross-functionally to bring products to market with measurable impact from awareness through to adoption and rapid revenue growth
Your voice is clear and persuasive regardless of audience, channel, or format. You're comfortable writing executive briefings, developing sales decks, crafting compelling messaging for customers, and everything in between
You believe in Ecosystem-Led Growth as the dominant go-to-market motion for efficient and profitable growth
You're not afraid to speak up when you have a point of view, but can 'disagree and commit' once a final decision is reached
You believe in creating space for people with different backgrounds and viewpoints to share their opinions in a respectful environment
You have an unrivaled work ethic, and are excited to learn from the team around you while leveling up our existing product marketing efforts
Preferred
Experience marketing APIs, data products, or integrations
Exposure to ecosystem software, partner tech, or co-selling workflows
Strong research instincts — you know how to dig into competitive intel or pull insights from a handful of customer calls
Company
Crossbeam
Crossbeam is the first and largest Ecosystem-Led Growth platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$116.85MKey Investors
Andreessen HorowitzRedpointFirstMark
2021-10-26Series C· $76M
2020-08-06Series B· $25M
2019-08-21Series A· $12.5M
Leadership Team
Bob Moore
Co-Founder and CEO
John Nordstrom
Mid-Market Account Executive
Recent News
Andreessen Horowitz
2026-01-21
Global Venturing
2026-01-21
vcnewsdaily.com
2025-11-14
Company data provided by crunchbase