BlackRock · 4 hours ago
Vice President
Atlanta, GA
Full-time
Hybrid
Mid Level
$0/yr - $0/yr
4+ years expBlackRock Financial Management, Inc. is focused on helping people experience financial well-being. The Vice President will be responsible for leading marketing campaigns and strategies to optimize customer engagement and improve response rates.
Asset ManagementCrowdfundingFinancial ServicesFinTechReal Estate Investment
Responsibilities
Build ad campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
Develop and manage personalization strategy for campaigns on company marketing automation tool, Eloqua, to improve response rates and run life-cycle based campaigns
Perform day to day email marketing activities including, but not limited to, build target audiences, establish governance for responsive communication, and report on customer engagement insights
Responsible for segmentation, lead scoring, lifecycle staging, and progressive profiling
Plan inbound and outbound workflow
Customize multi-step nurtures by email and web behavioral tokens
Define and maintain overall optimization program (site, landing pages, forms and calls-to-actions)
Use iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results
Qualification
Required
Bachelor's degree or foreign equivalent in Electronics Engineering, Computer Science, Management Science and Engineering, Finance, Economics, or related field and 72 months of experience in job offered, or related occupation
ALT REQUIREMENTS: Master's degree or foreign equivalent in Electronics Engineering, Computer Science, Management Science and Engineering, Finance, Economics, or related field, and 48 months of experience
Requires four years of experience in the following: Martech platforms including Eloqua or Adobe Target; Front-end technologies including HTML, CSS, Java and JavaScript; In-house data platforms including Aladdin Data Studio and Marketing DB; and Requirements gathering and building custom solutions to enhance end user solutions on websites and email marketing channels
Requires two years of experience in the following: Adobe experience platform and google or Adobe analytics; and SQL and Python
Benefits
Healthcare
Leave benefits
Retirement benefits
Strong retirement plan
Tuition reimbursement
Comprehensive healthcare
Support for working parents
Flexible Time Off (FTO)
Company
BlackRock
BlackRock is an investment company that offers its services to institutions, intermediaries, foundations, and individual investors.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.59BKey Investors
Ariel Yehezkel
2025-06-20Post Ipo Equity· $0.02M
2025-03-27Post Ipo Debt· $1.08B
2024-07-17Post Ipo Debt· $2.5B
Leadership Team
Andrew Leba
Vice President & Legal Counsel
Mike Strug
Vice President
Recent News
2026-01-25
2026-01-25
Company data provided by crunchbase