Comcast · 16 hours ago
Vice President, Wi-Fi Portfolio
PA - Philadelphia, 1800 Arch St
Full-time
Onsite
Director/Executive
15+ years expComcast is a Fortune 50 leader in media and technology, seeking a Vice President of Product Strategy and Marketing for the Consumer Wi-Fi Portfolio. This role involves owning the product strategy, positioning, and commercial performance of consumer Wi-Fi solutions, while translating consumer needs into compelling propositions and driving portfolio growth.
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Responsibilities
Own the consumer Wi‑Fi portfolio story (portfolio, solution, product feature): what we sell, who it’s for, and why we win
Define tiered consumer propositions (ex: Good, Better, Best) aligned to major consumer needs:
Whole-home coverage & roaming
Fast and consistent performance (real-world speed, low latency)
Reliability (self-healing, stability, reduced drop-offs)
Security & privacy (network protection, device controls)
Simplicity (fast setup, easy management, great UX)
Build and maintain a differentiated, defensible competitive positioning and messaging architecture across device families and service tiers
Own GTM for consumer services and subscriptions attached to Wi‑Fi devices, such as:
Advanced security and threat protection
Parental controls and family safety features
QoE optimization, device prioritization, gamer/low-latency modes
Premium support, warranty/device protection, managed Wi‑Fi options
Insights/analytics for network and device usage
Define pricing and packaging (freemium, trials, bundles, subscription tiers, seasonal promos) with clear upgrade paths and value gates
Drive subscription performance in partnership with Growth:
Trial-to-paid conversion, attach rate, renewal/retention, churn reduction
In-app merchandising strategy and lifecycle communications (email/push/in-app)
Develop Network Proposition strategy in partnership with Network Engineering teams
Build a Product and GTM strategy for Network Expansion
Own consumer-friendly performance and reliability claims and ensure they are:
Understandable (benefits-first) and consistent globally
Defensible (test methodology, substantiation, legal review)
Translated into clear merchandising language for packaging and e-commerce
Establish proof points and assets: demos, comparisons, speed/coverage explainers, 'why it matters' stories for streaming, gaming, WFH, smart homes, and multi-device families
Lead GTM strategy for consumer devices, including (as applicable):
Routers/gateways, mesh systems, extenders, access points
Premium performance tiers (e.g., multi-gig, tri-band/quad-band), simplified entry tiers
Translate technical capabilities into consumer outcomes and proof points
Qualification
Required
Bachelor's Degree
15 Years + Relevant Work Experience
Marketing Insights
Product Management
Product Management Strategy
Product Roadmapping
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
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2026-01-24
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