Bennie · 1 day ago
Senior Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $145K/yr
7+ years expBennie is an employee benefits broker and platform that helps companies create a healthier workplace. The Senior Marketing Manager will balance brand-building and demand generation execution, ensuring that Bennie is well-known and understood while executing across the full marketing funnel and connecting Product, Sales, and Customer teams.
AppsEmployee BenefitsHealth Insurance
Responsibilities
Narrative & Positioning : Own and execute Bennie’s story and messaging, ensuring “Better Benefits for Everyone” is consistently reflected across web, social, PR, and campaigns
Brand & Demand Execution : Execute brand and performance initiatives (social, video, PR, paid search, retargeting, conversion campaigns) in alignment with strategy and budget set by the VP of Marketing
Product Marketing & Launches : Lead product marketing campaigns, including feature launches, roadmap communication, and value messaging—partnering closely with Product to translate functionality into customer-ready stories
Cross-Functional Enablement : Work closely with Product, Sales, and Customer teams to ensure consistent messaging, strong launch execution, and proactive customer education
Content & SEO: Lead execution of thought leadership and gated assets (reports, guides, templates) that educate the market, support sales conversations, and drive qualified leads
Creative Direction : Own visual standards and creative direction across marketing channels, ensuring all design reinforces a modern, premium brand experience
Website Optimization: Own day-to-day management and optimization of Bennie’s websites and landing pages to improve demo request conversion
Nurture & Automation: Build and manage lead and customer nurture campaigns using HubSpot, ensuring the right content reaches the right audience at the right time
Qualification
Required
7+ years of B2B marketing experience (SaaS, HR tech, or benefits preferred)
Proven experience in product marketing, including launches, positioning, and customer communication
Demonstrated ability to work cross-functionally between Product, Sales, and Customer/Success teams
Strong, hands-on HubSpot experience required (campaigns, workflows, reporting)
Experience executing both brand and demand programs
Data-driven mindset with experience in SEO and conversion optimization
Benefits
Flexible Time Off: We have a flexible vacation policy and offer paid company holidays
Remote-first environment: Bennie is 100% remote (must be based in the US)
Health Benefits that includes: + Medical/Dental/Vision + HSA & FSA, HRA, Life, Disability, & Employee Assistance Program
Wellness Benefits that includes: + Headspace + Wellhub + Rocket Lawyer + One Medical Membership + Kindbody + Financial education with Betterment
Stock Options: All full-time employees are granted stock options
Remote Work Stipend: A $1,000 WFH Stipend is paid within your first 60 days of employment.
Paid Parental & Bonding Leave
Employee Referral Bonus Program
Company
Bennie
Bennie is an employee benefits platform that helps companies create a healthier workplace.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
LNC PartnersMotley Fool Ventures
2025-12-08Private Equity· $50M
2023-04-19Seed· $12M
2022-09-06Seed· $5M
Leadership Team
Brett Davis
Chief Executive Officer
Recent News
2025-07-16
Company data provided by crunchbase