Michaels Stores · 23 hours ago
Digital Merchandising Program Manager
Irving-Irving Corporate Office-3939 West John Carpenter Freeway
Full-time
Onsite
Mid, Senior Level
4+ years expMichaels Stores is a leading destination for creativity and celebration, operating over 1,300 stores in North America. The Digital Merchandising Program Manager is responsible for defining and optimizing the MakerPlace content and merchandising strategy to enhance customer engagement and drive sales growth. This role involves collaborating with teams to increase brand awareness, enhance the shopping experience, and analyze site performance.
EducationMarketplaceRetail
Responsibilities
Own MakerPlace’s organic social media strategy, testing new marketing experiences to grow brand awareness and organic sessions
Work across external agencies & internal teams to grow natural organic growth (SEO)
Create an inspirational, seamless, shopping experience to help drive brand perception, encourage basket building, & enhance conversion
Own site experience and curation, focused on commercial volume driving opportunities and maximizing trends
Research and actively develop content and assortment opportunities
Own the site assortment and merchandising strategy
Curate assortment, researching selection gaps, and acquire new sellers to add to MakerPlace
Define and execute onsite search, browse, pinning, & boosting
Define and execute Michael’s cross-sell opportunities across both online & in-store
Lead promotional initiatives
Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for conversion
Other duties as assigned, including leading ad hoc projects as requested by leadership
Qualification
Required
Bachelor's Degree in merchandising, marketing, business, math, finance, economics or related field; or equivalent experience
4-7+ years of experience in site merchandising, ecommerce, business development, category management or marketing
Experience in consumer-focused eCommerce environment, preferably in lifestyle industries
Proficient in ecommerce, ecommerce marketplaces, and ecommerce services and software
Thorough understanding of desktop, mweb, and app technologies
Detailed understanding of eCommerce & content management systems and infrastructure
Experience using reporting tools (SQL, Looker, etc)
Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications
Ability to think creatively, strategically and technically
Strong oral and written communication & interpersonal skills
Must be competent in Microsoft suite, including executive level presentations
Experience in using web analytics tools
Preferred
MBA preferred or commensurate work experience
Benefits
Health insurance (medical, dental, and vision)
Paid time off
Tuition assistance
Generous employee discounts
Company
Michaels Stores
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration.
10001+ employees
H1B Sponsorship
Michaels Stores has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (57)
2023 (53)
2022 (102)
2021 (37)
Funding
Current Stage
Late StageTotal Funding
$119.66M2021-03-03Acquired
2009-07-02Series Unknown· $119.66M
Leadership Team
Derek Hornsby
Executive Vice President, Chief Supply Chain Officer
Brynn Evanson
Chief Human Resources Officer
Recent News
2023-02-20
Company data provided by crunchbase