Trade Coffee · 1 day ago
General Manager, New Venture
NYC Metro Area
Full-time
Hybrid
Director/Executive
$175K/yr - $275K/yr
8+ years expTrade Coffee is building the future of specialty coffee at home, creating a marketplace for independent roasters. As General Manager, you'll take full ownership of a new business, executing the go-to-market strategy and overseeing digital experience development while leading the business through its launch and growth phases.
CoffeeE-CommerceSubscription Service
Responsibilities
Own the go-to-market plan and lead it through execution
Oversee digital product development and customer experience
Coordinate across product, brand, marketing, and operations
Build a launch-ready business with clear positioning, traction, and identity
Set goals and drive accountability across all levers of growth
Make investment decisions and prioritize across functions
Own financial performance and reporting
Leverage shared services from Trade while building a distinct operating model
Drive alignment and clarity across centralized and brand-specific teams
Operate with urgency, quality, and accountability
Hire and manage an early team across product, growth, and creative
Build an operating cadence that drives progress
Instill a culture of speed, ownership, and high standards
Qualification
Required
8-10+ years building and scaling businesses, with direct experience taking a product or business line from launch through scale
Has operated across stages, from scrappy early builds to leading execution in more mature, scaled environments
Led and scaled teams of 5-30 people across product, growth, and/or operations
P&L ownership with accountability for a business doing $25M+ annually
Proven track record in direct-to-consumer ecommerce, ideally in subscription or consumables
History of launching new products, brands, or businesses that gained meaningful traction, not just optimizing existing ones
Deep understanding of ecommerce unit economics and growth levers
Skilled at setting strategy and translating it into executable plans
Experience making smart investment decisions and prioritizing ruthlessly
Comfort navigating both building new capabilities and leveraging shared services
Track record of driving results in resource-constrained environments
Proven ability to hire, develop, and manage high-performing teams
Clear communicator who can rally people around a vision and drive alignment
Decisive leader who moves with speed while maintaining quality
Experience building operating rhythms and cadences that create momentum
Skilled at working across functions and influencing without authority
Strong sense of ownership. You treat the business like it's yours
Comfortable with ambiguity and energized by turning ideas into reality
Bias toward action balanced with strategic thinking
Scrappy and resourceful. You find ways to make things happen
High standards for yourself and your team
Entrepreneurial spirit with the discipline of an experienced operator
Preferred
Built a go-to-market strategy and executed it through launch and early growth
Done the scrappy, hands-on work of building something from nothing, and also driven relentless execution across a team as the business scaled
Made hard investment tradeoffs with limited resources and delivered results anyway
Hired early teams and created the operating rhythms that drove momentum
Navigated ambiguity without waiting for permission or perfect information
Operated as an owner, not just a functional leader
Benefits
The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
The opportunity to deepen your skills and make a lasting impact as the organization scales
Ongoing mentorship and support from leadership and management
A competitive salary and unlimited vacation
$500 a year to spend on amazing coffee
Best-in-class health benefits and a 401(k)
Twice-monthly catered lunches
A pet-friendly office
Two paid days of Trade-sponsored community service each year
Comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
Company
Trade Coffee
Trade turns coffee drinkers into coffee lovers
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$9MKey Investors
Madrona
2020-09-02Series Unknown· $9M
Leadership Team
Brian Pizzitola
Chief Financial Officer
Jess Anselmi
Chief Customer Officer
Recent News
Company data provided by crunchbase