Mighty · 10 hours ago
Growth + Brand Marketing Lead
New York, NY
Full-time
Onsite
Senior Level
$140K/yr - $190K/yr
5+ years expMighty is a company focused on transforming the personal injury system through an AI-powered platform. They are seeking a Growth & Brand Marketing Lead to define their narrative, shape go-to-market strategies, and build growth systems that foster trust and engagement in a sensitive market.
Legal TechSoftware
Responsibilities
Define and evolve Mighty's story, positioning, and voice so an AI-powered settlement product feels clear, human, and trustworthy in a sensitive, regulated category
Design and operate modern, AI-enabled workflows for ideation, content creation, personalization, testing, and distribution—using AI as a force multiplier, not a shortcut
Develop high-impact campaigns across non-traditional channels including communities, forums (e.g. Reddit), organic social, creator partnerships, and unexpected brand moments that spark curiosity and trust
Ensure that how we show up in the world aligns with real product capabilities, legal realities, and user expectations—especially where trust, clarity, and correctness matter
Define success metrics, analyze performance, and iterate quickly—scaling what works and cutting what doesn't as we grow
Qualification
Required
5+ years of experience in growth, brand, or consumer marketing roles
A proven track record of scaling products that require education, trust, and emotional intelligence
You are in the top 5% of your peers in using AI to help exponentially increase your productivity for content, experimentation, automation, and analytics
A strong storyteller who can make complex or sensitive topics feel empowering and human
Comfortable operating strategically and tactically—from narrative definition to hands-on execution
Resourceful, opinionated, and energized by ownership and ambiguity
Motivated by doing well by doing good, and excited to build something that genuinely helps people
Benefits
401(k) with a partial company contribution
Health, Vision, and Dental benefits
Stock options
Flexible PTO - take time when you need it!
L&D opportunities
Lunch provided in-person at the NYC office
And more
Company
Mighty
The first free AI tool for injured consumers to value and settle their case without a lawyer.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$14.25MKey Investors
Tribeca Venture Partners
2018-03-06Series A· $9M
2017-11-28Seed
2015-09-16Seed· $5.25M
Leadership Team
Joshua Schwadron
Founder x CEO
Recent News
FundersClub
2026-01-10
2025-12-16
2025-09-19
Company data provided by crunchbase