Nissan Motor Corporation · 7 hours ago
Sr Mgr, Brand, Advertising, and CX Analytics
Franklin, Tennessee - United States of America
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
10+ years expNissan Motor Corporation is seeking a Senior Manager, Brand, Advertising, and CX Analytics to lead an integrated insights function that focuses on customer satisfaction and brand health. The role involves modernizing insights generation, managing tracking programs, and ensuring data-informed decisions across various teams.
AutomotiveCustomer ServiceManufacturingSalesTransportation
Responsibilities
Serve as the integrated “voice of the customer” across Nissan and INFINITI by partnering with Marketing, Communications, Media, Brand, Market Intelligence (MI), Product Planning, Quality, Aftersales, Dealer Operations, Finance/Procurement, Global teams, and Agencies of Record to drive data‑informed decisions
Maintain core customer satisfaction, sales, service, quality, product development, aftersales, and dealer satisfaction tracking programs; progressively reduce survey length/time and improve survey UX; embed feedback opportunities in the vehicle/ownership journey where feasible
Migrate instruments to mobile-first and, where appropriate, incorporate telematics/Connected Car signals, social media/digital behavioral data, and new mobility use cases
Audit and rationalize the study portfolio; streamline, merge, or retire studies to eliminate redundancy and increase impact
Support Marketing Communications and Media with campaign and creative evaluation, including precision marketing tests across audience segments
Represent the consumer at Creative Reviews, ensuring work ladders to brand strategy and CX standards; collaborate with agencies to provide one unified voice to the organization
Partner with Brand/MI/Global to refine global advertising standards and integrate brand health, campaign testing, and loyalty tracking into a single performance narrative
Design methodologies, sampling plans, and dashboards/reporting for Nissan and INFINITI studies; execute qualitative and quantitative research; synthesize findings into clear narratives, insights, and recommended actions for business leaders and global partners
Lead multiple suppliers providing high‑consultancy support; set quality standards and SLAs; manage the research budget in alignment with purchasing processes and value‑for‑money goals
Partner with Agencies of Record to understand campaign mechanics end‑to‑end; benchmark advertising and brand activity vs. OEM competition and translate learnings into practical optimizations
Design and execute studies to deepen understanding of multicultural audiences; ensure culturally relevant, inclusive communications and experiences
Conduct research for brand positioning/refinement; connect brand measures to funnel, loyalty, CX, and financial outcomes
Continuously pilot new methods (e.g., mobile diaries, passive metering, MMM/MTA inputs, social/UGC analytics, telematics proxies, conjoint/simulator tools); integrate survey and behavioral data to accelerate decisions—especially for digital and precision marketing use cases
Identify and prioritize drivers of quality, satisfaction, and loyalty; guide regional teams on dealer consultations and action planning
Build relationships and present to NNA, NTCNA, and NML leadership; deliver concise readouts and decision frameworks; handle large‑scale, long‑term executive requests by providing cross‑MI analyses for rapid decision‑making
Manage a team of 1 Manager, 1 Senior Planner, 1 Planner, and 3 contractors (consolidated across both areas); provide coaching, vision, and career development across distinct functions
Periodically review all active studies for relevance, redundancy, and cycle time; re‑engineer Customer Satisfaction Research to improve efficiency and effectiveness; maintain documentation and research governance
Other duties as required to support the mission and evolving business priorities, including occasional day/overnight/extended travel
Qualification
Required
Bachelor's degree and 15 years of experience or Master's degree and 10 years of directly related professional level experience including management of sales, service and tracking studies
3+ years in a full supervisory role, providing leadership, strategies, vision, coaching, and training contributing to staff development in distinct functions
Experience working with agencies, advertising market research, precision and digital research tools is preferred
Occasional day, overnight, and extended travel
Preferred
Masters or related advanced degree; MBA preferred
Company
Nissan Motor Corporation
Nissan Motor Corporation is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.3BKey Investors
Mizuho Bank
2025-07-11Post Ipo Debt· $5.84B
2022-11-30Post Ipo Debt· $1.46B
2000-01-02IPO
Leadership Team
Mike Lavigne
Vice President, Global Customer Experience & Digital Transformation
Makoto Uchida
Director
Recent News
Business Insider
2026-01-24
2026-01-24
2026-01-23
Company data provided by crunchbase