Trove Brands · 8 hours ago
International Marketing specialist-Asia
Lehi, UT
Full-time
Onsite
Mid Level
3+ years expTrove Brands is a privately-held house of brands including BlenderBottle®, Owala™, and Whiskware™. They are seeking an International Marketing Specialist - Asia to help deliver their brands globally by driving brand awareness and shaping go-to-market strategies.
ManufacturingPlastics and Rubber ManufacturingSalesWholesale
Responsibilities
Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels
Lead product and category launches, including merchandising narrative and campaign planning
Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners
Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams
Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel
Provide training and resources for internal and partner teams, to support sell-in and post-launch success
Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages
Qualification
Required
Bachelor's degree in Marketing, Business, or equivalent experience
3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must
Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures
Proven track record of leading cross-functional product launches
Commercial acumen and familiarity with both retail and direct-to-consumer models
Excellent communication and storytelling skills — with an ability to simplify and clarify
Data-fluent, with the ability to translate performance metrics into strategy
Preferred
International experience/familiarity with Asia region preferred (but not mandatory)
Benefits
Comprehensive medical, dental, and vision care
401k package with employer matching
Paid Time Off
Maternity/Paternity leave
Full indoor basketball/volleyball court
Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
Yoga studio
Meditation/Nap room
And much more!
Company
Trove Brands
Trove Brands is a designer, and supplies bottles.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-12
analyticsinsight.net
2022-09-02
2022-08-12
Company data provided by crunchbase