Banyan Software · 4 hours ago
Director of Marketing - Loan Vision
Atlanta, Georgia, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $125K/yr
5+ years expBanyan Software is dedicated to acquiring and growing enterprise software businesses, and they are seeking a highly skilled Director of Marketing for Loan Vision. This role involves developing and executing multi-channel demand generation campaigns to drive qualified leads and enhance market presence, particularly in the mortgage banking industry.
ComputerInformation TechnologySoftware
Responsibilities
Develop and drive the Annual Marketing Plan as it relates to Demand Generation growth strategy across all four marketing channels
Manage the Marketing Team staff in respect to goal setting initiatives, departmental education, and marketing budget/platforms
Develop and implement demand generation strategies and campaigns leveraging multiple (Digital, Customer, Partner & Account Based Marketing) channels to generate N2N & N2E sales opportunities
Manage demand generation budgets and forecasts using metrics such as leads, conversions, and revenue
Create goals for year surrounding MQLs, SQLs, and CW
Ensure marketing lead goal is met
Deliver monthly business reviews to GTM team to ensure goals are on track to be met (9/12 months)
Ensure marketing ARR goal is met
Align efforts with the sales team driving revenue through the creation and execution of ongoing and simultaneous marketing campaigns including but not limited to webinars, case studies etc
Manage quarterly and annual reporting respective to demand generation performance, search engine optimization and organic traffic growth
Qualification
Required
5+ years of experience in demand generation, preferably within the SaaS or financial services industry
Proven track record of developing and executing successful multi-channel demand generation campaigns
Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions
Experience with the marketing automation & CRM functions of Salesforce or other CRMs
Excellent written and verbal communication skills
Ability to manage multiple projects simultaneously and meet deadlines
Bachelor's degree in Marketing, Business, or a related field ideally
Preferred
Familiarity with the mortgage banking and banking industry is a plus
Company
Banyan Software
Banyan Software is an IT company that helps in acquiring, building, and growing software businesses.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.02M2023-01-27Debt Financing· $0.02M
2019-01-01Series Unknown
Leadership Team
David Berkal
CEO
Recent News
globallegalchronicle.com
2025-08-13
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