BBC · 22 hours ago
Social Media Producer
New York, NY
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expBBC is a globally renowned media company, and they are seeking a Social Media Producer for BBC StoryWorks Americas. This role involves collaborating across creative strategy, production, design, sales, and marketing teams to integrate social-first thinking into branded content campaigns and support BBC StoryWorks’ social media presence.
BroadcastingMedia and EntertainmentNewsSocial News
Responsibilities
Develop innovative, social-first creative concepts for branded content campaigns during pre-sales, ensuring social is integrated into overall creative strategies
Advise sales and creative teams on social trends, formats, and platform best practices to strengthen pitches and proposals. Presence on sales calls with clients as the 'social media' expert
Dedicate around 25% of their role to close collaboration with central performance teams, ensuring alignment on priorities, facilitating knowledge-sharing, and driving joint experimentation across EMEA and APAC markets
Contribute to marketing tentpole and category deck development providing social media through-starters
Maintain a proactive social content calendar aligned with launches, campaigns, and events
Collaborate with strategists, designers, project management, product, data, and editorial teams to ideate on optimized social assets during campaign production
Lead collaboratively, the holistic distribution strategy inclusive of BBC O&O editorial channels per branded content campaign, to ensure a targeted approach based on real data
Collaborate with internal teams and clients to recommend paid social strategies that drive engagement and amplification of branded content campaigns
Act as subject matter expert on LinkedIn, YouTube, Instagram, Tik Tok, and emerging platforms, particularly for B2B and branded content audiences
Lead the development and execution of BBC StoryWorks’ North America’s owned social media strategy, growing and engaging audiences through thought leadership, showcasing campaigns, and celebrating team successes in collaboration with international regions to produce a consistent approach
Qualification
Required
5 years of workforce experience in social media production, strategy, or content creation, ideally within branded content, advertising, or publishing
Experience working on B2B and B2C campaigns and managing corporate social accounts is highly desirable
Experience with paid social tactics, influencer partnerships, and content distribution strategies
Experience producing creative assets (images, short videos, motion graphics) for social media required
Deep understanding of social-first branded content strategy and creative execution
Expertise in B2B social media marketing, especially on LinkedIn and YouTube
Ability to create and edit engaging, dynamic visual and video content for social platforms, using tools such as Adobe Creative Suite, Canva, Microsoft Office Suite, or native platform editors
Understanding of paid social media strategies and how to leverage them to amplify branded content campaigns effectively
Preferred
Strong creative and strategic thinking, with the ability to translate ideas into actionable social campaigns
Knowledge of social performance metrics and ability to derive actionable insights
Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and audiences
Proficiency with social publishing tools and analytics platforms
Collaborative, proactive, and able to manage multiple priorities effectively
Benefits
100% Employer-Paid Medical and Dental Insurance (PPO plans)
Generous Paid Time Off
Flexible, Hybrid Working Arrangements
Strong commitment to work/life balance
Free Retirement Consulting for all employees
Pet Insurance
Commuter Benefits
Gym Reimbursement
Company
BBC
BBC is a large-scale broadcasting corporation that offers content to inform, educate, and entertain people.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$5.68MKey Investors
Horizon 2020
2019-02-06Grant· $5.68M
Leadership Team
Tony Hall
Chief Executive Officer and Editor-in-Chief
Glyn Isherwood
Chief Financial Officer
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