National Football League (NFL) · 11 hours ago
Director, Global Fan Engagement Marketing – Revenue Generation
New York, New York, United States
Full-time
Onsite
Director/Executive
$140K/yr - $185K/yr
10+ years expThe National Football League (NFL) is seeking a strategic, data-driven marketing leader to serve as Director, Global Fan Engagement Marketing – Revenue Generation within the league’s Global Fan Engagement Center of Excellence. This role owns the design and execution of 1:1, signal based marketing that translates enterprise fan data into personalized experiences driving measurable global revenue growth.
American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams
Responsibilities
Own the 1:1 revenue generation mandate for global audiences, directly supporting monetization across subscriptions, merchandise, and partner initiatives
Architect and activate signal-based fan journeys leveraging behavioral, transactional, and engagement data across email, SMS, push, in-app, and web
Partner with Data & Analytics to define segmentation frameworks, predictive models, and scoring strategies that drive acquisition efficiency, retention, and upsell
Activate and evolve the MarTech ecosystem (CDP, Adobe Experience Platform, journey orchestration tools), championing AI-driven personalization and real-time decisioning
Lead a rigorous test-and-learn roadmap, optimizing creative, channel mix, cadence, and timing to improve conversion, LTV, and marketing ROI
Manage and develop a high-performing team responsible for campaign execution, performance reporting, and continuous optimization
Ensure data privacy, consent management, and regulatory compliance while balancing engagement intensity with long-term fan trust
Drive quarterly planning and prioritization, aligning 1:1 marketing initiatives with broader NFL marketing objectives and revenue pillar OKRs
Serve as a connective leader across Marketing, Product, Technology, and Media, embedding personalization as a core growth capability
Qualification
Required
10+ years of experience in CRM, lifecycle marketing, growth marketing, or performance driven engagement at scale
Proven success leveraging CDPs and journey orchestration platforms to drive measurable revenue outcomes
Strong analytical fluency, with the ability to translate complex data into clear strategies and executional roadmaps
Experience operating within matrixed, cross-functional organizations aligned to shared growth objectives
Prior people-management experience
Entrepreneurial mindset with a strong bias toward action, experimentation, and continuous improvement
A clear, concise communicator able to distill complexity into compelling narratives and decision-ready insights
Highly organized and detail-oriented, capable of managing multiple high-priority initiatives simultaneously
A collaborative leader who places team success and shared outcomes above individual wins
Naturally curious and comfortable leveraging diverse perspectives, emerging technologies, and AI-driven tools to drive outsized results
Comfortable operating in a role that, while structured as a 40-hour workweek, requires flexibility and responsiveness to live moments and business needs
A genuine sports fan, with a strong affinity for the NFL and the role of fandom in driving lifelong engagement
Preferred
Background in sports, entertainment, media, subscription businesses, or scaled consumer brands preferred
Benefits
Comprehensive benefits offerings
Company
National Football League (NFL)
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5.7MKey Investors
Bob Woodruff Foundation
2024-07-24Grant· $5.7M
Leadership Team
Hans Schroeder
EVP & Chief Operating Officer, NFL Media
Daniel Long
Senior Director, Insights & Optimization
Recent News
2026-01-22
Sports Business Journal
2026-01-06
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