National Football League (NFL) · 3 hours ago
Senior Manager, Global Fan Engagement Marketing – Brand Initiatives
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$120K/yr - $145K/yr
7+ years expThe National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing – Brand Initiatives within the league’s Global Fan Engagement Center of Excellence. This role is responsible for executing 1:1, signal-based brand marketing that deepens fan connection and drives sustained engagement across various platforms.
American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams
Responsibilities
Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms
Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications
Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, inapp, and web
Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs
Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes
Activate the MarTech ecosystem (CDP, journey orchestration tools), supporting AI-driven personalization, dynamic content, and scalable execution
Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting
Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement
Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale
Ensure compliance with data privacy, consent, and regional regulations across global markets
Qualification
Required
7+ years of experience in CRM, lifecycle marketing, or 1:1 engagement marketing, ideally within global or matrixed organizations
Hands-on experience executing omni-channel campaigns across email, SMS, push, inapp, and web
Working knowledge of CDPs and marketing automation platforms (Adobe Experience Platform, Journey Optimizer, Campaign, SFMC, or equivalent)
Strong understanding of brand marketing principles, fan engagement metrics, and lifecycle performance KPIs
Experience collaborating across Brand, Data, MarTech, and Commercial teams
Comfort operating in fast-paced environments tied to live moments, tentpoles, and global calendars
Bachelor's degree required
Company
National Football League (NFL)
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5.7MKey Investors
Bob Woodruff Foundation
2024-07-24Grant· $5.7M
Leadership Team
Hans Schroeder
EVP & Chief Operating Officer, NFL Media
Daniel Long
Senior Director, Insights & Optimization
Recent News
2026-01-22
Sports Business Journal
2026-01-06
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