Vice President of Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

YMCA of Southwest Florida · 4 hours ago

Vice President of Marketing

positionSarasota, FL
timeFull-time
remoteOnsite
seniorityDirector/Executive
date7+ years exp

YMCA of Southwest Florida is seeking a Vice President of Marketing & Brand Strategy to lead and shape the organization's marketing efforts. This executive role focuses on developing and executing strategies that enhance community engagement, drive membership growth, and ensure consistent brand messaging across all platforms.

FamilyNon ProfitSocial

Responsibilities

Serve as the lead brand steward for the association, ensuring consistent, high-quality brand experiences across all locations, programs, and platforms while maintaining alignment with Y-USA brand standards and enabling local relevance
Lead data-informed marketing strategies that generate awareness, engagement, enrollment, and retention—helping more people access life-changing programs
Oversee integrated, multi-channel marketing efforts and ensure performance is measured, understood, and continuously improved
Work in close partnership with the Philanthropy Department—especially the VP of Philanthropy, the voice of the Y for mission and donors—to ensure donor-facing storytelling, campaigns, and impact reporting are compelling, authentic, and brand-aligned
Build and lead a high-performing marketing team and trusted network of partners
Collaborate across the association to translate strategy into action and foster a culture of innovation, accountability, and shared purpose

Qualification

Senior marketing leadershipBrand strategyPerformance marketingFundraising partnershipTeam leadershipExceptional communicationCPR certificationFirst Aid certificationChild Abuse trainingBlood Borne Pathogens training

Required

7–10+ years of senior marketing leadership experience
Demonstrated success driving growth, engagement, and measurable outcomes
Strong background in brand strategy, performance marketing, analytics, and team leadership
Proven ability to partner effectively with fundraising or advancement teams
Exceptional communication and executive presence
Bachelor's degree required
Must be able to meet the association's background screening requirements
Adhere to drug/alcohol/smoke free workplace policy
Completion of YMCA of the USA Child Abuse and Neglect class
Completion of the YMCA's Blood Borne Pathogens training

Preferred

Advanced degree preferred
CPR and First Aid Certifications preferred

Company

YMCA of Southwest Florida

twittertwittertwitter
company-logo
YMCA of Southwest Florida is a social services organization dedicated to youth development, healthy living, and social responsibility.
dateFounded in 1967
location
Venice, Florida, USA
people-size1001-5000 employees
web-link
https://www.ymcaswfl.org/

Funding

Current Stage
Late Stage
Total Funding
$0.05M
Key Investors
Florida Blue FoundationBasic Needs Giving Partnership
2025-09-15Grant
2025-01-09Grant· $0.05M

Leadership Team

leader-logo
Scott Barnhard
Chief Advancement Officer
linkedin
leader-logo
Stephanie Deiter MBA, SHRM-SCP, SPHR
Chief Human Resources Officer
linkedin

Recent News

Morningstar.com
Florida Blue Foundation Invests in Community Programs to Strengthen Food Security and Combat Chronic Conditions
2025-09-15
Company data provided by crunchbase