University of Rochester · 15 hours ago
Marketing Specialist
Rochester, NY
Full-time
Onsite
Mid Level
$24.91/hr - $34.87/hr
3+ years expThe University of Rochester is committed to Meliora - Ever Better, emphasizing values such as equity and integrity. They are seeking a Marketing Specialist to contribute to marketing and campaign planning, implement strategies, and manage project execution while ensuring quality control and tracking project progress.
Health CareMedicalUniversities
Responsibilities
Participates in and contributes to the marketing and campaign planning process on assigned lines of business and assists in the implementation of tactical elements of marketing strategies, plans and campaigns as assigned
Develops briefing documents for individual projects and tasks and briefs the creative and communications teams and/or external agencies/vendors on creative, design, media direction, schedule, and specification requirements
Tracks and reports on the progress of projects in terms of timing, approvals and alignment with budgets and/or estimates and ensures that proofreading and general quality control is implemented on every assigned project
Carries out assigned tasks of moderate complexity and assists and supports project and task implementation
Employs project management techniques to ensure completion of projects on schedule and on budget
Scopes and analyzes project requirements and develops cost estimates
Assists and participates in the process of idea and concept development with external and/or internal design and/or production firms
Researches and secures mailing lists for digital/e-mail campaigns and manages distribution using internal or external resources such as the internal mail house and outside media agencies
Coordinates the submission of advertisements to media outlets as outlined in media strategy
Supports the planning and organization of open houses, consumer and/or physician events, health fairs, and other community outreach activities
Attends to the details of special event implementation such as mailing lists, name tags, seating arrangements, AV support and follow up e-mail/outreach
Uses spreadsheets and internal cost tracking software to track and report on activities and expenditures to the Marketing Strategy team
Assists Marketing Strategy team with production of printed material including engaging approved vendors, describing project requirements, providing specifications, reviewing pre-production proofs and troubleshooting any issues or design modifications required for project completion
Works directly with vendors to achieve timely, cost-effective outcomes; reviews and authorizes proof sheets, or circulates for approval, depending on the project
With oversight, implements digital advertising tactics including short copywriting for social media platforms and Google AdWords, and video or image selection from existing creative assets
Maintains and updates digital advertising programs by evaluating moderately advanced metrics of digital ad performance (clicks, video views, other conversions) and refining digital ad copy and image/video selections
Reports on digital program results regularly and as required
Drafts, edits, and proofreads copy for a range of moderately complex projects including but not limited to: new provider announcements, clinic posters, direct mail letters, invitations, brochure copy, print and digital advertisements, new website content and Power Point decks
Pursues professional development by enrolling in internal or external ongoing professional education and attending appropriate local and national conferences. Stays abreast of current trends
Other duties as assigned
Qualification
Required
Bachelor's degree required
3 years of relevant experience required
Or equivalent combination of education and experience required
Knowledge of HIPAA privacy rules and ability to manage HIPAA consent authorization process for stories involving a patient's personal health information required
Demonstrated proficiency in writing and editing content based on target audience, with ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment required
Strong interpersonal, written, and verbal communications skills required
Comfortable communicating to all levels of faculty/staff, and in front of groups required
Strong organization and project management skills required
Ability to manage multiple, competing priorities with supervision required
Ability to work both independently and within a collaborative team required
Preferred
Experience in marketing communications preferred
Experience in creating and implementing communications tactics preferred
Demonstrated proficiency in brief and plan document and PowerPoint writing preferred
Experience with data analysis and metrics, PowerPoint presentations and/or graphic design preferred
Company
University of Rochester
The University of Rochester is a private research university located in Rochester, New York.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$20.43MKey Investors
National Science FoundationUnitedHealthcareSociety to Improve Diagnosis in Medicine
2023-09-25Grant· $18M
2023-07-26Grant· $0.07M
2022-09-20Grant· $0.05M
Leadership Team
David Linehan
Chief Executive Officer
Recent News
2025-12-04
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