Xylem · 4 hours ago
Sr. Director, Marketing, WI, Transport
Charlotte, NC
Full-time
Onsite
Director/Executive
10+ years expXylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a key member of the Transport leadership team, you will lead the Marketing & Communication function supporting the entire breadth of the product portfolio in the region, focusing on business growth objectives through marketing initiatives and enhancing brand awareness.
Professional ServicesSporting GoodsTravel
Responsibilities
Drive and oversee the planning, the investments and the execution of comprehensive marketing and communication programs
Lead and drive key leading indicators for funnel build up, qualified leads, and ensure the team on strategic marketing, build robust funnel, win rate and win-loss analysis monthly to course correct
Be a strong proponent of Value selling and working closely with sales teams to convert opportunities to orders
Ensure engagement with engineering consultants and EPC firms for proactive opportunity pipeline build up
Support the division’s growth targets, in a complex and evolving market to be ahead of competition
Ensure the roll out of new product launches and/or product development, or any other key initiative, prioritizing according market needs and resources, in close collaboration with Product management and Sales departments
Prioritize and connect TRANSPORT solutions offerings to customer needs by understanding regional needs and tradeoffs, and adjusting scalable launch programs that serve an array of customer segments, in alignment to a given market maturity level
Monitor commercialization and engagement results, driving corrective actions as needed
Drive and oversee external communication targeted to key stakeholders (e.g. customers, prospects, trade associations, institutional and academic entities, governmental authorities, media)
Lead and build a strong team of marketing professionals, driving collaboration with Product management, Commercial, R&D, Field applications and other functions to ensure achievement of growth and targets
Drive cross-functional and cross-business relationships to achieve business results. Build and facilitate internal communication plan to align all functions across the Division key initiatives for growth
Monitor Market dynamics and competitive trends
Ensure the right Digital marketing Infrastructure is in place to facilitate and automatize as needed. Identify gaps and experiment new efficient ways/tools/platforms
Positioning the company as a thought leader in the water industry, she/he works with the enterprise, the regional and the local country teams to develop and create multi-channel content to enhance customers and stakeholders engagement, while ensuring brand architecture consistency across all communication
Actively offer and participate in sales negotiations, customer meetings to continuously bring insights
Continue to build and ensure roll out strategic/breakthrough marketing campaigns
Map Market/Customer needs to current portfolio
Benchmark competition on portfolio (Inc. Pricing) and G2M
Support PMs in developing fighting guides and value prop tooling
Translate market trends and customer needs into prioritized focus areas (Playing fields) for product development and innovation
Drive innovation strategy and support innovation process together with R&D with an outside in view
Support building business plan for product development using Market data/VOC and customer feedback
Gather feedback from customers and ensure corrective actions are taken (either in product maintenance or development)
Develop and Maintain Risk/Opportunity matrix for product (in particular product dev) example: critical sourcing
Qualification
Required
10-15 years' experience in senior marketing roles, solid with the entire marketing mix and preferably with a background in the water industry
Bachelor's degree in engineering/marketing/economics/business. CI approach is a plus
Solid experience with Product Launches. Background in Project Management preferred
Experience in managing large teams in both solid and dotted line
Ability to motivate and coach a team of diverse backgrounds and skillsets
Eager to operate in an ever-changing, dynamic, highly competitive and fast-paced environment
Proven sales experience is a plus
Strong expertise in Marketing & Communication practices, including building and executing Commercial Product launches and Product development plans
Keen understanding of competitive offerings and industry trends and the ability to translate that understanding into meaningful actions and enhancements
Proven track record collaborating in cross-functional teams to deliver outstanding new breakthrough initiatives
Strategic mindset to solve complex and ambiguous problems. Able to deal with multiple and competing priorities
Strong communication & influencing skills to work with internal and external stakeholders, with ability to clearly articulate problem statements and opportunity areas
Strong understanding key revenue drivers
Analytical, solutions-oriented skillset
Value selling experience
Business development skills
Industry experience Marketing strategy for a product centric business
Business development experience a plus experience
International experience
Preferred
Specialization on environmental, civil or engineering is a plus
Online and Social Media marketing certification is plus
Benefits
Paid Volunteer Program, Xylem Watermark
Inclusion and belonging
Employee Resource Groups (ERG)
Company
Xylem
Xylem is the global leader in advanced technologies, solutions and services that address the world’s biggest water challenges.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bill Grogan
Senior Vice President and Chief Financial Officer
Matt Latino
VP, Finance and Segment CFO Americas, Applied Water Systems and Measurement & Control Solutions
Recent News
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