Bonduelle Americas · 1 day ago
Social Media Coordinator
Bonduelle Americas is a certified B Corp focused on promoting a flexitarian lifestyle through plant-rich products. The Social Media Coordinator will develop engaging digital content and manage social media activities to enhance brand awareness and consumer engagement across various platforms.
Responsibilities
Develop, schedule, and publish compelling content across Facebook, Instagram, LinkedIn, and TikTok that aligns with brand guidelines and campaign objectives
Support content planning for product launches, corporate initiatives, sustainability storytelling, and community engagement
Coordinate with internal teams—including Marketing, Communications, HR, and Sustainability—to ensure consistent messaging and accurate representation of Bonduelle Americas’ mission and initiatives
Create short-form video, reels, and platform-native content optimized for engagement and reach
Monitor and respond to comments, messages, and mentions in a timely, brand-appropriate manner
Foster meaningful engagement with consumers, brand advocates, partners, and influencers
Track emerging conversations, trends, and opportunities to elevate brand visibility and consumer connection
Analyze content performance, audience behavior, and engagement metrics to guide content strategy and identify optimization opportunities
Prepare monthly reports on social media performance and insights for cross‑functional teams and leadership
Monitor competitor activity, cultural trends, and platform updates to help Bonduelle remain relevant and innovative
Partner with creative teams to support photography, video shoots, and asset development
Assist with paid social initiatives, including boosting, audience targeting, and alignment with broader marketing campaigns
Help ensure all content supports Bonduelle’s B Corp commitments, sustainability messaging, and mission-driven brand voice
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field—or equivalent experience
1–3 years of experience managing or coordinating social media for a brand, agency, or organization
Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, TikTok), including best practices and emerging trends
Experience with social media scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Later, native platform analytics)
Excellent writing, storytelling, and visual communication skills
Ability to produce basic photo/video content optimized for social media
Strong organizational skills with the ability to manage multiple projects in a fast-paced environment
Preferred
Experience working with purpose-led or consumer-packaged goods (CPG) brands
Familiarity with sustainability communications or mission-driven brand storytelling
Basic graphic design skills (e.g., Canva, Adobe Creative Suite)
Comfort collaborating across cross-functional teams
Company
Bonduelle Americas
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.