tesa · 1 day ago
Marketing Communications Specialist
Grand Rapids, MI
Full-time
Hybrid
Mid Level
4+ years exptesa is a company focused on creating sustainable adhesive solutions that enhance the lives of their customers. They are seeking a Marketing Communications Specialist to drive brand awareness and engagement through creative marketing campaigns and strategic content creation.
AutomotiveChemicalElectronicsManufacturingSupply Chain Management
Responsibilities
Actively collaborate, brainstorm, and propose new ideas for inbound marketing campaigns to drive brand awareness, customer engagement, and sales growth
Responsibility for regional strategy and content creation
Ensure cohesive brand messaging across all channels and touchpoints
Oversee the regionalization of brochures and development of other promotional materials
Coordinate the creation of compelling content for blogs, newsletters, and other marketing materials
Help guide the overall social media strategy in alignment with broader marketing goals and sales objectives
Collaborate with the Marketing Events & Communication Specialist to develop and execute trade show communication strategies, including pre-show promotions, on-site branding, and post-show follow-up activities
Partner with Business Units to align marketing efforts with business objectives
Qualification
Required
Bachelor's degree in Marketing, Communications, or other relevant fields
4+ years of marketing experience
15-20% travel required with valid driver's license
Comprehensive knowledge in key areas of marketing, including SEO, social media, content marketing, email marketing, trade shows, and marketing automation, coupled with a strong understanding of marketing principles, strategies, and tactics
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Exceptional interpersonal, presentation, organizational, and prioritization skills
Must be comfortable working collaboratively across teams in a dynamic, hybrid environment
Proficient in Adobe Creative Suite
Strong analytical mindset with an understanding of marketing performance metrics
Stay current in marketing trends and news
Company
tesa
Tesa AG manufactures and markets self-adhesive products and system solutions for industry, trade, and consumer sectors worldwide. It is a sub-organization of Beiersdorf.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jorg Diesfeld
Group CFO - Member of the Executive Board
Recent News
2025-11-07
Company data provided by crunchbase